Received: by alpheratz.cpm.aca.mmu.ac.uk id VAA01099 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 22 May 2000 21:36:45 +0100 From: "Richard Brodie" <richard@brodietech.com> To: <memetics@mmu.ac.uk> Subject: RE: Advertising studies Date: Mon, 22 May 2000 13:34:34 -0700 Message-ID: <NBBBIIDKHCMGAIPMFFPJKELKENAA.richard@brodietech.com> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2911.0) Importance: Normal X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2919.6600 In-Reply-To: <391FC4E8.F70AA988@mediaone.net> Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Chuck wrote:
<<At least for now, the complaint is that it's hard
to know the nature of the universe of customers, and internet users are
still
a small slice of the population. Also, I think there is a realization that
much of commerce will not be internet. And, -here's something I am unclear
on
- exactly what kind of information do you get from cookies. What's your take
on this?>>
With current technology an advertiser can tell exactly what impression led
to the click-through. You can store basically anything in a cookie. It's a
way for a merchant to create a profile on a customer without asking her to
fill in a form, etc.
Richard Brodie richard@brodietech.com
http://www.memecentral.com/rbrodie.htm
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