Re: Advertising studies

From: chuck (cpalson@mediaone.net)
Date: Mon May 22 2000 - 17:21:38 BST

  • Next message: Richard Brodie: "RE: Central questions of memetics" 

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Date: Mon, 22 May 2000 17:21:38 +0100
From: chuck <cpalson@mediaone.net>
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Subject: Re: Advertising studies
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    Richard Brodie wrote:

    > Chuck wrote:
    >
    > <<At least for now, the complaint is that it's hard
    > to know the nature of the universe of customers, and internet users are
    > still
    > a small slice of the population. Also, I think there is a realization that
    > much of commerce will not be internet. And, -here's something I am unclear
    > on
    > - exactly what kind of information do you get from cookies. What's your take
    > on this?>>
    >
    > With current technology an advertiser can tell exactly what impression led
    > to the click-through. You can store basically anything in a cookie. It's a
    > way for a merchant to create a profile on a customer without asking her to
    > fill in a form, etc.

    Seriously - just WHAT can be stored. It's not "basically anything" because
    that's impossible. Is it that pattern of her choices through the site? And what
    are the kinds things about the consumer you can infer from them?

    >
    >
    > Richard Brodie richard@brodietech.com
    > http://www.memecentral.com/rbrodie.htm
    >
    > ===============================================================
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    This was distributed via the memetics list associated with the
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    For information about the journal and the list (e.g. unsubscribing)
    see: http://www.cpm.mmu.ac.uk/jom-emit

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