Received: by alpheratz.cpm.aca.mmu.ac.uk id CAA02360 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 23 May 2000 02:57:49 +0100 From: "Richard Brodie" <richard@brodietech.com> To: <memetics@mmu.ac.uk> Subject: RE: Advertising studies Date: Mon, 22 May 2000 18:55:43 -0700 Message-ID: <NBBBIIDKHCMGAIPMFFPJEEMHENAA.richard@brodietech.com> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2911.0) In-Reply-To: <39295E92.97CC5CFB@mediaone.net> X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2919.6600 Importance: Normal Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
A cookie is a text file. Basically anything can be stored in it. I think you
have a tendency to say something is impossible if you don't understand it.
Richard Brodie richard@brodietech.com
http://www.memecentral.com/rbrodie.htm
-----Original Message-----
From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
Of chuck
Sent: Monday, May 22, 2000 9:22 AM
To: memetics@mmu.ac.uk
Subject: Re: Advertising studies
Richard Brodie wrote:
> Chuck wrote:
>
> <<At least for now, the complaint is that it's hard
> to know the nature of the universe of customers, and internet users are
> still
> a small slice of the population. Also, I think there is a realization that
> much of commerce will not be internet. And, -here's something I am unclear
> on
> - exactly what kind of information do you get from cookies. What's your
take
> on this?>>
>
> With current technology an advertiser can tell exactly what impression led
> to the click-through. You can store basically anything in a cookie. It's a
> way for a merchant to create a profile on a customer without asking her to
> fill in a form, etc.
Seriously - just WHAT can be stored. It's not "basically anything" because
that's impossible. Is it that pattern of her choices through the site? And
what
are the kinds things about the consumer you can infer from them?
>
>
> Richard Brodie richard@brodietech.com
> http://www.memecentral.com/rbrodie.htm
>
> ===============================================================
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This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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