Received: by alpheratz.cpm.aca.mmu.ac.uk id DAA02489 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 23 May 2000 03:13:59 +0100 From: "havelock" <havelock@tig.com.au> To: <memetics@mmu.ac.uk> Subject: RE: Advertising studies Date: Tue, 23 May 2000 12:12:42 +1000 Message-ID: <LNBBJFJFCJFOIJDOGJMAGEDBEPAA.havelock@tig.com.au> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2910.0) X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2314.1300 In-reply-to: <NBBBIIDKHCMGAIPMFFPJEEMHENAA.richard@brodietech.com> Importance: Normal Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
it's a bit open ended to say 'anything'...it just encourages panic ( unless
that is your intention). 'Anything' is possible ...but their are
limitations. The main one is that you ( as the user ) have to provide the
information in some way. The main things they store is critical data like:
my name: only you can give your real one [ though if you are on a PC go into
the control panel --> network --> identification tab as this can be
accessed ]
how many times I have been to this site: who cares
yadda yadda yadda
more invasive techniques are used when you shop using credit cards and
rewards schemes for grocery shopping than are out there on the net at the
moment.
Generally there are really exciting things like that those detailed below
can be collected automatically everytime you go through a CGI script-
without your permission. The usual ones are:
SERVER_SOFTWARE = Zeus/3.3
DOCUMENT_ROOT = /www/db
GATEWAY_INTERFACE = CGI/1.1
REMOTE_ADDR =
SERVER_PROTOCOL = HTTP/1.1
REMOTE_HOST =
REQUEST_METHOD = POST
HTTP_REFERER =
REMOTE_USER =
HTTP_USER_AGENT = Mozilla/4.0 (compatible; MSIE 5.01; Windows 98)
QUERY_STRING =
PATH =
...:/root:/bin:/usr/bin:/usr/sbin:/sbin:/work/bin:/usr/openwin/bin:/home/local
:/home/local/bin:/var/qmail/bin:/usr/local:/usr/local/bin:/usr/ccs/bin:/usr/
bin:/usr/sbin:/usr/etc:/usr/ucb:/etc
VSERVER_NAME =
HTTP_CONNECTION = Keep-Alive
HTTP_ACCEPT = application/vnd.ms-excel, application/msword,
application/vnd.ms-powerpoint, image/gif, image/x-xbitmap, image/jpeg,
image/pjpeg, application/x-comet, */*
HTTP_ACCEPT_LANGUAGE = en-us
AUTH_TYPE = Basic
HTTP_ACCEPT_ENCODING = gzip, deflate
SCRIPT_FILENAME = /www/db/cgi-bin/formmail.cgi
SCRIPT_NAME = /cgi-bin/formmail.cgi
SERVER_NAME =
REQUEST_URI = /cgi-bin/formmail.cgi
SERVER_PORT = 80
CONTENT_LENGTH = 271
CONTENT_TYPE = application/x-www-form-urlencoded
HTTP_HOST =
SERVER_ADMIN =
> -----Original Message-----
> From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> Of Richard Brodie
> Sent: Tuesday, May 23, 2000 11:56 AM
> To: memetics@mmu.ac.uk
> Subject: RE: Advertising studies
>
>
> A cookie is a text file. Basically anything can be stored in it.
> I think you
> have a tendency to say something is impossible if you don't understand it.
>
> Richard Brodie richard@brodietech.com
> http://www.memecentral.com/rbrodie.htm
>
> -----Original Message-----
> From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> Of chuck
> Sent: Monday, May 22, 2000 9:22 AM
> To: memetics@mmu.ac.uk
> Subject: Re: Advertising studies
>
>
>
>
> Richard Brodie wrote:
>
> > Chuck wrote:
> >
> > <<At least for now, the complaint is that it's hard
> > to know the nature of the universe of customers, and internet users are
> > still
> > a small slice of the population. Also, I think there is a
> realization that
> > much of commerce will not be internet. And, -here's something I
> am unclear
> > on
> > - exactly what kind of information do you get from cookies. What's your
> take
> > on this?>>
> >
> > With current technology an advertiser can tell exactly what
> impression led
> > to the click-through. You can store basically anything in a
> cookie. It's a
> > way for a merchant to create a profile on a customer without
> asking her to
> > fill in a form, etc.
>
> Seriously - just WHAT can be stored. It's not "basically anything" because
> that's impossible. Is it that pattern of her choices through the
> site? And
> what
> are the kinds things about the consumer you can infer from them?
>
> >
> >
> > Richard Brodie richard@brodietech.com
> > http://www.memecentral.com/rbrodie.htm
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
>
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
>
>
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
>
>
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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