Received: by alpheratz.cpm.aca.mmu.ac.uk id DAA02596 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 23 May 2000 03:28:25 +0100 Message-ID: <3929A5E8.F85B187D@mediaone.net> Date: Mon, 22 May 2000 22:26:00 +0100 From: chuck <cpalson@mediaone.net> X-Mailer: Mozilla 4.72 [en] (WinNT; I) X-Accept-Language: en To: memetics@mmu.ac.uk Subject: Re: Advertising studies References: <LNBBJFJFCJFOIJDOGJMAGEDBEPAA.havelock@tig.com.au> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Well - if this is true, then this certainly doesn't give any marketer much of a
leg up in researching the effect of the media. It's still an uphill battle
getting any really decent data.
havelock wrote:
> it's a bit open ended to say 'anything'...it just encourages panic ( unless
> that is your intention). 'Anything' is possible ...but their are
> limitations. The main one is that you ( as the user ) have to provide the
> information in some way. The main things they store is critical data like:
>
> my name: only you can give your real one [ though if you are on a PC go into
> the control panel --> network --> identification tab as this can be
> accessed ]
>
> how many times I have been to this site: who cares
>
> yadda yadda yadda
>
> more invasive techniques are used when you shop using credit cards and
> rewards schemes for grocery shopping than are out there on the net at the
> moment.
>
> Generally there are really exciting things like that those detailed below
> can be collected automatically everytime you go through a CGI script-
> without your permission. The usual ones are:
>
> SERVER_SOFTWARE = Zeus/3.3
> DOCUMENT_ROOT = /www/db
> GATEWAY_INTERFACE = CGI/1.1
> REMOTE_ADDR =
> SERVER_PROTOCOL = HTTP/1.1
> REMOTE_HOST =
> REQUEST_METHOD = POST
> HTTP_REFERER =
> REMOTE_USER =
> HTTP_USER_AGENT = Mozilla/4.0 (compatible; MSIE 5.01; Windows 98)
> QUERY_STRING =
> PATH =
> ..:/root:/bin:/usr/bin:/usr/sbin:/sbin:/work/bin:/usr/openwin/bin:/home/local
> :/home/local/bin:/var/qmail/bin:/usr/local:/usr/local/bin:/usr/ccs/bin:/usr/
> bin:/usr/sbin:/usr/etc:/usr/ucb:/etc
> VSERVER_NAME =
> HTTP_CONNECTION = Keep-Alive
> HTTP_ACCEPT = application/vnd.ms-excel, application/msword,
> application/vnd.ms-powerpoint, image/gif, image/x-xbitmap, image/jpeg,
> image/pjpeg, application/x-comet, */*
> HTTP_ACCEPT_LANGUAGE = en-us
> AUTH_TYPE = Basic
> HTTP_ACCEPT_ENCODING = gzip, deflate
> SCRIPT_FILENAME = /www/db/cgi-bin/formmail.cgi
> SCRIPT_NAME = /cgi-bin/formmail.cgi
> SERVER_NAME =
> REQUEST_URI = /cgi-bin/formmail.cgi
> SERVER_PORT = 80
> CONTENT_LENGTH = 271
> CONTENT_TYPE = application/x-www-form-urlencoded
> HTTP_HOST =
> SERVER_ADMIN =
>
> > -----Original Message-----
> > From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> > Of Richard Brodie
> > Sent: Tuesday, May 23, 2000 11:56 AM
> > To: memetics@mmu.ac.uk
> > Subject: RE: Advertising studies
> >
> >
> > A cookie is a text file. Basically anything can be stored in it.
> > I think you
> > have a tendency to say something is impossible if you don't understand it.
> >
> > Richard Brodie richard@brodietech.com
> > http://www.memecentral.com/rbrodie.htm
> >
> > -----Original Message-----
> > From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> > Of chuck
> > Sent: Monday, May 22, 2000 9:22 AM
> > To: memetics@mmu.ac.uk
> > Subject: Re: Advertising studies
> >
> >
> >
> >
> > Richard Brodie wrote:
> >
> > > Chuck wrote:
> > >
> > > <<At least for now, the complaint is that it's hard
> > > to know the nature of the universe of customers, and internet users are
> > > still
> > > a small slice of the population. Also, I think there is a
> > realization that
> > > much of commerce will not be internet. And, -here's something I
> > am unclear
> > > on
> > > - exactly what kind of information do you get from cookies. What's your
> > take
> > > on this?>>
> > >
> > > With current technology an advertiser can tell exactly what
> > impression led
> > > to the click-through. You can store basically anything in a
> > cookie. It's a
> > > way for a merchant to create a profile on a customer without
> > asking her to
> > > fill in a form, etc.
> >
> > Seriously - just WHAT can be stored. It's not "basically anything" because
> > that's impossible. Is it that pattern of her choices through the
> > site? And
> > what
> > are the kinds things about the consumer you can infer from them?
> >
> > >
> > >
> > > Richard Brodie richard@brodietech.com
> > > http://www.memecentral.com/rbrodie.htm
> > >
> > > ===============================================================
> > > This was distributed via the memetics list associated with the
> > > Journal of Memetics - Evolutionary Models of Information Transmission
> > > For information about the journal and the list (e.g. unsubscribing)
> > > see: http://www.cpm.mmu.ac.uk/jom-emit
> >
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
> >
> >
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
> >
> >
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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