Received: by alpheratz.cpm.aca.mmu.ac.uk id DAA02636 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 23 May 2000 03:34:47 +0100 From: "havelock" <havelock@tig.com.au> To: <memetics@mmu.ac.uk> Subject: RE: Advertising studies Date: Tue, 23 May 2000 12:33:41 +1000 Message-ID: <LNBBJFJFCJFOIJDOGJMACEDDEPAA.havelock@tig.com.au> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2910.0) X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2314.1300 In-reply-to: <3929A5E8.F85B187D@mediaone.net> Importance: Normal Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
a good marketer has ways of getting you to hand over information through
misdirection eg. enter this competition...just a few questions first etc
Most of the time cookies will be used accumulatively...have a look at
Amazon and the way it 'trys' to suggest books for you based on previous
purchases and how you rate books you have read
> -----Original Message-----
> From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> Of chuck
> Sent: Tuesday, May 23, 2000 7:26 AM
> To: memetics@mmu.ac.uk
> Subject: Re: Advertising studies
>
>
> Well - if this is true, then this certainly doesn't give any
> marketer much of a
> leg up in researching the effect of the media. It's still an uphill battle
> getting any really decent data.
>
> havelock wrote:
>
> > it's a bit open ended to say 'anything'...it just encourages
> panic ( unless
> > that is your intention). 'Anything' is possible ...but their are
> > limitations. The main one is that you ( as the user ) have to
> provide the
> > information in some way. The main things they store is critical
> data like:
> >
> > my name: only you can give your real one [ though if you are on
> a PC go into
> > the control panel --> network --> identification tab as this can be
> > accessed ]
> >
> > how many times I have been to this site: who cares
> >
> > yadda yadda yadda
> >
> > more invasive techniques are used when you shop using credit cards and
> > rewards schemes for grocery shopping than are out there on the
> net at the
> > moment.
> >
> > Generally there are really exciting things like that those
> detailed below
> > can be collected automatically everytime you go through a CGI script-
> > without your permission. The usual ones are:
> >
> > SERVER_SOFTWARE = Zeus/3.3
> > DOCUMENT_ROOT = /www/db
> > GATEWAY_INTERFACE = CGI/1.1
> > REMOTE_ADDR =
> > SERVER_PROTOCOL = HTTP/1.1
> > REMOTE_HOST =
> > REQUEST_METHOD = POST
> > HTTP_REFERER =
> > REMOTE_USER =
> > HTTP_USER_AGENT = Mozilla/4.0 (compatible; MSIE 5.01; Windows 98)
> > QUERY_STRING =
> > PATH =
> >
> ..:/root:/bin:/usr/bin:/usr/sbin:/sbin:/work/bin:/usr/openwin/bin:
> /home/local
> >
> :/home/local/bin:/var/qmail/bin:/usr/local:/usr/local/bin:/usr/ccs
> /bin:/usr/
> > bin:/usr/sbin:/usr/etc:/usr/ucb:/etc
> > VSERVER_NAME =
> > HTTP_CONNECTION = Keep-Alive
> > HTTP_ACCEPT = application/vnd.ms-excel, application/msword,
> > application/vnd.ms-powerpoint, image/gif, image/x-xbitmap, image/jpeg,
> > image/pjpeg, application/x-comet, */*
> > HTTP_ACCEPT_LANGUAGE = en-us
> > AUTH_TYPE = Basic
> > HTTP_ACCEPT_ENCODING = gzip, deflate
> > SCRIPT_FILENAME = /www/db/cgi-bin/formmail.cgi
> > SCRIPT_NAME = /cgi-bin/formmail.cgi
> > SERVER_NAME =
> > REQUEST_URI = /cgi-bin/formmail.cgi
> > SERVER_PORT = 80
> > CONTENT_LENGTH = 271
> > CONTENT_TYPE = application/x-www-form-urlencoded
> > HTTP_HOST =
> > SERVER_ADMIN =
> >
> > > -----Original Message-----
> > > From: fmb-majordomo@mmu.ac.uk
> [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> > > Of Richard Brodie
> > > Sent: Tuesday, May 23, 2000 11:56 AM
> > > To: memetics@mmu.ac.uk
> > > Subject: RE: Advertising studies
> > >
> > >
> > > A cookie is a text file. Basically anything can be stored in it.
> > > I think you
> > > have a tendency to say something is impossible if you don't
> understand it.
> > >
> > > Richard Brodie richard@brodietech.com
> > > http://www.memecentral.com/rbrodie.htm
> > >
> > > -----Original Message-----
> > > From: fmb-majordomo@mmu.ac.uk
> [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> > > Of chuck
> > > Sent: Monday, May 22, 2000 9:22 AM
> > > To: memetics@mmu.ac.uk
> > > Subject: Re: Advertising studies
> > >
> > >
> > >
> > >
> > > Richard Brodie wrote:
> > >
> > > > Chuck wrote:
> > > >
> > > > <<At least for now, the complaint is that it's hard
> > > > to know the nature of the universe of customers, and
> internet users are
> > > > still
> > > > a small slice of the population. Also, I think there is a
> > > realization that
> > > > much of commerce will not be internet. And, -here's something I
> > > am unclear
> > > > on
> > > > - exactly what kind of information do you get from cookies.
> What's your
> > > take
> > > > on this?>>
> > > >
> > > > With current technology an advertiser can tell exactly what
> > > impression led
> > > > to the click-through. You can store basically anything in a
> > > cookie. It's a
> > > > way for a merchant to create a profile on a customer without
> > > asking her to
> > > > fill in a form, etc.
> > >
> > > Seriously - just WHAT can be stored. It's not "basically
> anything" because
> > > that's impossible. Is it that pattern of her choices through the
> > > site? And
> > > what
> > > are the kinds things about the consumer you can infer from them?
> > >
> > > >
> > > >
> > > > Richard Brodie richard@brodietech.com
> > > > http://www.memecentral.com/rbrodie.htm
> > > >
> > > > ===============================================================
> > > > This was distributed via the memetics list associated with the
> > > > Journal of Memetics - Evolutionary Models of Information
> Transmission
> > > > For information about the journal and the list (e.g. unsubscribing)
> > > > see: http://www.cpm.mmu.ac.uk/jom-emit
> > >
> > >
> > > ===============================================================
> > > This was distributed via the memetics list associated with the
> > > Journal of Memetics - Evolutionary Models of Information Transmission
> > > For information about the journal and the list (e.g. unsubscribing)
> > > see: http://www.cpm.mmu.ac.uk/jom-emit
> > >
> > >
> > >
> > > ===============================================================
> > > This was distributed via the memetics list associated with the
> > > Journal of Memetics - Evolutionary Models of Information Transmission
> > > For information about the journal and the list (e.g. unsubscribing)
> > > see: http://www.cpm.mmu.ac.uk/jom-emit
> > >
> > >
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
>
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
>
>
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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