Re: Advertising studies

From: Chuck Palson (cpalson@mediaone.net)
Date: Mon May 15 2000 - 10:35:37 BST

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Date: Mon, 15 May 2000 10:35:37 +0100
From: Chuck Palson <cpalson@mediaone.net>
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Subject: Re: Advertising studies
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    Richard Brodie wrote:

    > Chuck wrote:
    >
    > <<there is a lot of flim flam in advertising precisely
    > because no one could do the kind of research necessary to prove cause and
    > effect
    > - it would be too expensive.>>
    >
    > The Internet is changing all that with cookies and click-throughs.

    Not from my reading of it. At least for now, the complaint is that it's hard
    to know the nature of the universe of customers, and internet users are still
    a small slice of the population. Also, I think there is a realization that
    much of commerce will not be internet. And, -here's something I am unclear on
    - exactly what kind of information do you get from cookies. What's your take
    on this?

    >
    >
    > Richard Brodie richard@brodietech.com
    > http://www.memecentral.com/rbrodie.htm
    >
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