RE: Labels for memes

From: Vincent Campbell (v.p.campbell@stir.ac.uk)
Date: Thu Feb 01 2001 - 14:33:31 GMT

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    From: Vincent Campbell <v.p.campbell@stir.ac.uk>
    To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk>
    Subject: RE: Labels for memes
    Date: Thu, 1 Feb 2001 14:33:31 -0000 
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            <You think maybe my emphasis is internal? Haven't you seen any of
    my
    > messages in this very thread???>
    >
            Sorry, my mistake, I thought I was replying to Richard.

            <Imitation need not be direct. The word can be used wherever there
    is
    > a similarity between stimulus and response. Again, this is broad brush
    > stuff, and I'm deliberately avoiding the detail.>
    >
            But in social behaviour similarity between stimulus and response is
    often not due to the stimulus but to other factors. This is the basic
    fallacy of advertising, marketing and PR (and why they all get paid far too
    much money)- if sales go up after an ad campaign the assumption is that the
    cause was the ad campaign, when all sorts of other environmental factors
    play a part. Besides, surely for memetics, there needs to be more than just
    similarity, there needs to be replication?

    >> When a
    > >> child prays before going to bed at night do they pray to the same God
    > as
    > >> their parents?
    >
            <The fact there may be differences is irrelevant. All we need for
    memetics
    > is that there are also similarities.>
    >
            Well in the specific area of religious beliefs I think those
    differences are very significant. The claim is surely that it's the belief
    that is being replicated. I don't see how that can be the case given the
    different conceptual abilities of children of various ages and adults (bit
    of an assumption here, I will cede to your knowledge of psychological
    development if this is wrong or a simplifcation). An 8 year old and his
    father, for example, might share the same rituals and doctrines of a
    religion, but do they genuinely share the same belief?

            The question seems to me to be, can the behavioural expressions of
    religious beliefs incuclate beliefs in people, in and of themselves? Now, I
    know the response to this is like "Look around you buddy!", but we shouldn't
    ignore the tremendous social pressures on appearing to conform to dominant
    beliefs (as recently briefly discussed by L Jayson and Wade).

            I suppose my problem with belief as memetic, is indeed the idea that
    memes aren't physical things (which I think you said in a recent post)
    whereas belief, as far as I understand it, does have a physiological basis.

            Vincent

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