Re: Central questions of memetics

From: Chuck Palson (cpalson@mediaone.net)
Date: Tue May 16 2000 - 14:00:47 BST

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    Date: Tue, 16 May 2000 14:00:47 +0100
    From: Chuck Palson <cpalson@mediaone.net>
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    Subject: Re: Central questions of memetics
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    "Lawrence H. de Bivort" wrote:

    > On Mon, 15 May 2000, Chuck Palson wrote:
    >
    > >I think I answered this in another form yesterday - but it goes like this. Yes,
    > >people do hold beliefs on the basis of their _apparent_ usefulness, and most
    > >beliefs in an ongoing society _are_ accurate or the society would collapse
    > >pretty fast. It is up to the scientist to figure out how these beliefs are
    > >useful because people can't always make that conscious -- because it often does
    > >them no good to be able to verbalize it.
    >
    > I think "usefulness" is a significant element in the spread of memes

    Spread is one thing, use is another, no? Just because a meme is used by some people
    doesn't mean it will spread.

    > --
    > quite possibly necessary but not sufficient. (Among the other elements
    > also necessary are a number of architectural characteristics that have to
    > do with simplicity, defense, etc.). Now, by 'useful' I am thinkign quite
    > broadly, to include memes that are perceived as useful, truly useful,
    > short-term useful, long-term, etc. There must be a _reason for the
    > adoption of the meme, and the architectural components are not themselves
    > sufficient.

    I agree.

    I also have found that people _can_ express the utility of a meme to them

    > quite easily, if questioned effectively.

    Yes - lots of times. But I think that sometimes it is hidden from them. But I guess
    we would have to bring up examples. Like for example, I asked a 20 something why
    oral sex as an exclusive alternative for sex has become so widewspread, and he said
    that it was because of fear of disease, especially AIDS. But I pointed out to him
    that condoms would take care of that threat, to which he was surprised -- and
    admitted it was true. (Oral sex is used by them because it's seen as less intimate
    by that generation, and appropriate between friends).

    >
    >
    > The ditty stuck in a person's head....is it useful? I have been following
    > this discussion with lots of interest, and would offer this thought: it
    > may be that the _mechanism_ through which the brain registers the ditty is
    > a mechanism that has some other (and more recognizably useful) function,
    > and that its (unfortunate) ability to remember useless ditties is
    > incidental. (Perhaps there are auditory characteristics of successful
    > ditties that are important for other reasons, and the ditties merely
    > contain these characteristics.)
    >

    Probably. The point is, it is not useful in the sense that it satisfies a perceived
    goal. It's actually annoying - which is interesting by itself.

    >
    > I do use the presupposition that _everything_ a person does, from a
    > behavior to a belief to a statement, is useful to that person, whether it
    > is in ways that can understand or verbalize, or not. This presupposition,
    > which is one I use for utterly pragmatic reasons, may be coloring the way
    > I think of memes.
    >
    > >> If the
    > >> beliefs help their adherents survive better, that more fits what I said
    > >> about leading to (presumably) a more desirable life. But certainly there are
    > >> examples of religions, such as Koresh and Heaven's Gate, that do not enhance
    > >> survival but just the reverse.
    > >
    > >Yes - and they don't last. They were the failed experiments.
    >
    > Well, let us simply suppose that the 'purpose' of a meme lies in the
    > intent of its designer, in those cases where it is designed, and
    > deliberately released. One can easily imagine an intention other than that
    > the meme itself survive. (This notion of the controlling goal of
    > 'survival' is one of the weaknesses that memetics seems to be saddled with
    > by those who would equate in the social sphere a meme to a gene.)
    > Supposing the Heaven's Gate meme(s) _were_ designed not with the meme's
    > survival in mind, but with the suicide of the group's adherents, or to put
    > it perhaps more precisely, with their 'travel' post-Earth to wherever. The
    > meme, in guiding them to this end, certainly would have achieved the
    > intent of its designer, though the meme itself expired. Nothing wrong with
    > that. I see meems as tools, and the important thing is what is
    > accomplished with the tool, not the tool itself.
    >

    I am pretty sure I agree with you on this. It's llike any tool - it can be
    gerryrigged for all sorts of purposes.

    >
    > - Lawrence
    >
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    This was distributed via the memetics list associated with the
    Journal of Memetics - Evolutionary Models of Information Transmission
    For information about the journal and the list (e.g. unsubscribing)
    see: http://www.cpm.mmu.ac.uk/jom-emit



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