Received: by alpheratz.cpm.aca.mmu.ac.uk id UAA21498 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 2 Apr 2001 20:35:46 +0100 Message-ID: <002901c0bbb0$f2000660$b902bed4@default> From: "Kenneth Van Oost" <Kenneth.Van.Oost@village.uunet.be> To: <memetics@mmu.ac.uk> References: <E14j0vU-000GsE-00@gaea> Subject: Re: taboos Date: Mon, 2 Apr 2001 22:09:38 +0200 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 5.00.2314.1300 X-MIMEOLE: Produced By Microsoft MimeOLE V5.00.2314.1300 Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Hi Douglas,
----- Original Message -----
From: Douglas Brooker <dbrooker@clara.co.uk>
To: <memetics@mmu.ac.uk>
Sent: Friday, March 30, 2001 5:35 PM
Subject: Re: taboos
> Why would advertisers want to use something that all clinical trials
> shows doesn't work and is also likely to get the advertiser and agency
> into deep merde? Did you see see the 'rat'?
> The controversy about subliminal advertising isn't about whether it
> works or not, it's about the intent of the advertiser and the
> vulnerability or fears of those who see or hear the ad that their free
> will will be subverted.
<< subverted, ...hm, I have doubts about the use of this word, though.
IMO the fears are more about deception, we must be protected against...
IMO free will has nothing to do it....it is the Law who has the final word.
> > Subliminal advertising is an urban myth.
> You've acknowledged subliminal advertising exists, so the myth would
> seem to be only whether it can achieve the results intended. The myth
> is that it can, the studies (facts, perhaps) are that it can't. I
> take your word on the studies.
> What are the messages being communicated in ads for products like '
> Charmin' the ultra soft toilet paper? "Don't squeeze the Charmin" It'
> s about something most see a taboo. Sorry this example is so dated but
> I haven't watched tv in a long time.
<< Same question, another ad seen on Belgium TV.
A fat man does a striptease before the eyes of a young girl.
When he is completely naked, he turns towards the camera and the girl and
us for that matter and where his b... should be, there is a piece of paper
hanging on a string....the girl takes a pen and signs her name.
The paper is a contract, the ad is for temporary employment.
The slogan goes like this " you can 't resist...Adecco " ( that is the
firms
name).
The taboo which was broken here, is the prejudice about beauty and the
prejudice that advertisers always use young, sexy woman to sell the product.
IMO, the fat man did have the same result, and even more than that...
Great ad....!!!
But anyway, a lots of people did not understand what message was commu-
nicated...they did not know the firms name, but if you talked about it,
everybody has seen it....
Best regards,
Kenneth
( I am, because we are) on the move again
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