Received: by alpheratz.cpm.aca.mmu.ac.uk id XAA22947 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 31 Jan 2001 23:20:13 GMT From: "Lawrence DeBivort" <debivort@umd5.umd.edu> To: <memetics@mmu.ac.uk> Subject: RE: Labels for memes Date: Wed, 31 Jan 2001 18:22:36 -0500 Message-ID: <005101c08bdd$51748d40$8663b8d0@wwa> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook CWS, Build 9.0.2416 (9.0.2910.0) In-Reply-To: <2D1C159B783DD211808A006008062D3101745C23@inchna.stir.ac.uk> Importance: Normal X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2615.200 Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Yes, the languaging of the meme is essential. One of the things that we have
learned is that the shorter and pither the language the more accurately it
is transmitted. Of course, one looses volume of information with this
approach. An example is "Out Now", the slogan that the anti Viet-Nam war
movement in the US eventually adopted. It was pithy, spread rapidly and
widely, and, fortunately, in its simplicity and general acceptance ducked
the secondary issues of how and when to get out of VN, issues on which there
was not full agreement within the movement itself. The Nixon folks never
found a memetic counter to "Out Now." They tried "Peace with Honor" and it
worked for a while, but succumbed to "Out Now."
- Lawrence
-----Original Message-----
From: Vincent Campbell
Sent: Wednesday, January 31, 2001 11:04 AM
<snip>
All sorts of processes both external and internal go into audience
decoding of media content, so much so that I just don't see how what
apparently exists in one mind can appear in another mind (let alone millions
of others) in exactly the same form as in the original mind.
Vincent
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This was distributed via the memetics list associated with the
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For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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