Social psychology

From: Diana Stevenson (dianaxf@hotmail.com)
Date: Wed Oct 11 2000 - 00:04:47 BST

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    From: "Diana Stevenson" <dianaxf@hotmail.com>
    To: memetics@mmu.ac.uk
    Subject: Social psychology
    Date: Tue, 10 Oct 2000 23:04:47 GMT
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    Vincent wrote:

    <I've stated many times before where I see a gap that fits mydiscipline's
    capacity to contribute to memetics, and sometimes I think the focus on
    individuals and the minds/brain processes underplays what I seeas the
    central element of memetics, which is not simply about how an idea gets from
    one mind to another, but how social movements/trends originateand spread.
    That means that as important as examining information/ideational transfer
    between individuals is, the main point is how an idea spreads through large
    masses of people. I think there are social psychology elements here, which
    would involve things like group and organisational communication(for which
    of course there's already lots of theories and research) as well as mass
    communication (again subject to lots of theories and research that needs to
    be addressed).>

    I hope your approach takes off, Vincent. It's a point of interest that the
    world's major libraries have classified Blackmore, Lynch and Brodie's books
    on memetics as social psychology. Thus they are set in silicon and paper,
    and where browsing the shelves is a factor the classification will have
    implications for the readership.

    Diana
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