Received: by alpheratz.cpm.aca.mmu.ac.uk id OAA11237 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 3 Jul 2000 14:06:59 +0100 Message-ID: <2D1C159B783DD211808A006008062D31017458F3@inchna.stir.ac.uk> From: Vincent Campbell <v.p.campbell@stir.ac.uk> To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk> Subject: RE: Ads: The final frontier Date: Mon, 3 Jul 2000 14:04:45 +0100 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain; charset="iso-8859-1" Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
This is a joke right?!
The last bit about ads on glasses that last 1/100th of a second, brings up
the question of subliminal messages/advertising that I mentioned before. I
have now tracked down the piece I was talking about- Moore, TE (1996)
'Scientific Consensus and Expert Testimony: Lessons from the Judas Priest
Trial', The Skeptical Inquirer. It's available at the magazine's website.
Vincent
> ----------
> From: Wade T.Smith
> Reply To: memetics@mmu.ac.uk
> Sent: Sunday, July 2, 2000 4:54 pm
> To: Memetics Discussion List
> Subject: Fwd: Ads: The final frontier
>
> Ads: The final frontier
>
> A lunar billboard is only the beginning
>
> by Kris Frieswick
>
> Radio Shack Corp. is boldly going where no other advertiser has gone
> before. The Fort Worth, Texas, retail giant has signed up with a tiny
> Arlington, Virginia, start-up called LunaCorp to sponsor a most unusual
> marketing event; a mission to explore the moon with an advanced robotic
> vehicle, set for 2003. Neither Radio Shack nor LunaCorp would disclose
> exact terms, but the sponsorship is expected to cost Radio Shack about $1
> million in the first year alone. In exchange, the retailer gets to put
> its logo on the moon rover.
>
> -- Wall Street Journal, June 15, 2000
>
> JOHNSBURY, IL (June 29) -- In what is believed to be the world's first
> intra-human advertisement, heart-valve manufacturer Valvetek yesterday
> announced that surgeons at St. Joseph's Presbyterian Hospital in
> Johnsbury, Illinois, have implanted a special aortic heart valve bearing
> a Valvetek advertisement into the chest of Elmore Greenwald, of Merland,
> Illinois. The advertisement, drawn on the pea-size artificial aortic
> valve, is designed to appear in Mr. Greenwald's routine chest x-rays as
> the fluorescent green word VALVETEK. It will appear as a multicolored
> strobing display in MRIs. The valve was installed free of charge to Mr.
> Greenwald in exchange for the advertising space.
>
> "We feel that it's a win-win situation," says Chip Damson, Valvetek's
> vice-president of client enthusiasm and marketing. "Mr. Greenwald got a
> free heart operation, and we got exclusive advertising space that we
> expect will be viewed by approximately 258 cardiac specialists, our
> target demographic, over the next 10 years, provided Mr. Greenwald's
> post-surgical recovery meets expectations. It's a very cost-effective way
> to reach our customer base, and if Mr. Greenwald is still alive, what
> better ad space could there be?"
>
> Mr. Greenwald was still in ICU and unavailable for comment at press time.
> But his wife, Yolanda, says her husband accepted Valvetek's offer
> enthusiastically.
>
> "Before the Valvetek people came along, we nearly had to choose between
> the operation and the wide-screen TV we'd been eyeing since last
> Christmas," says Mrs. Greenwald. "This way, we got both. We couldn't be
> happier."
>
> This comes on the heels of another groundbreaking ad concept, unveiled
> last week at St. Mark's Church in Sultana, Maryland: a series of display
> ads affixed to the backs of the first 10 rows of the church's pews.
> Advertisers include Peterson's House of Stained Glass; Tippy's Florist;
> and Mrs. Gagne, lead church organist, available for weddings and other
> private functions. Local toy retailer Toys "N" Stuff also took out a
> mural-size advertisement that adorns the wall of the children's room.
>
> "Church attendance has been down," says Father Paul Belliveau, St. Mark's
> priest for 15 years. "Our weekly collection has been dropping, and we
> desperately needed to renovate the kitchen in the basement to accommodate
> the standing-room-only crowds we get for the bingo. This seemed like a
> low-impact way to fund our expansion without further burdening our
> dwindling client base. Plus, the people who sit in the first 10 rows are
> usually the rich folks who like everyone to see that they're in church
> every Sunday, so they're the most likely income bracket to respond to the
> products. I like to think it's what Jesus would have done. Now there's a
> guy who knew a thing or two about marketing."
>
> Father Belliveau says he and a local funeral home, Capuatano Brothers,
> are exploring a strategic partnership that would extend the advertising
> reach of the pew display ads to the sides of caskets at select funerals
> in the coming months.
>
> This news follows the launch last month of a new advertising campaign by
> General Consumer Goods Corporation, makers of Dove's Breath(TM) Toilet
> Tissue, that seeks to place oval-shaped ads on the underside of
> toilet-seat covers in 50,000 homes across America. "We want Dove's Breath
> to be what folks think of when they use the toilet," says Skip Hardagon,
> senior executive vice-president of external shareholder attentiveness and
> corporate communications for GCGC. "We have research that demonstrates
> that by forming a direct, predictable association between the ad and the
> bodily function, we can create an almost Pavlovian reflex. Eventually,
> these folks won't have any choice but to buy Dove's Breath."
>
> In exchange for accepting the ads, households will receive coupons worth
> more than $1000 for a variety of GCGC products, including Cholestra(TM)
> Spread, a cholesterol substitute that came under fire recently after
> several hundred people complained to the FDA that it caused "aggressive
> anal leakage."
>
> Technology is playing an important role in many of these new ad concepts.
> Tech start-up On Your Face Media Enterprises, in cooperation with Diamond
> Vision Centers, recently created a new type of eyeglasses that display
> ads on the inside of the lenses. On Your Face has signed contracts with
> more than 20 advertisers to produce "nano-ads," extremely short
> commercials (less than 1/100th of a second) that will flash briefly on
> the lens without interfering with normal vision, according to Trevor
> d'Allement, On Your Face's senior corporate liaison for consumer media
> coverage.
>
> "With our new nano-ads, you don't even realize you're seeing them," says
> d'Allement. "Consumers think they're wearing normal eyeglasses, but
> suddenly, they get a craving for a hamburger or a new car. I mean, most
> people have those cravings anyway. We're just looking to redirect them a
> little. And isn't that what advertising is all about?"
>
> Kris Frieswick can be reached at krisf1@gte.net.
>
> Copyright © 2000 The Phoenix Media/Communications Group. All rights
> reserved.
>
>
>
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