RE: Subliminal advertising

From: Lawrence DeBivort (debivort@umd5.umd.edu)
Date: Wed Apr 17 2002 - 21:17:29 BST

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    From: "Lawrence DeBivort" <debivort@umd5.umd.edu>
    To: <memetics@mmu.ac.uk>
    Subject: RE: Subliminal advertising
    Date: Wed, 17 Apr 2002 16:17:29 -0400
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    > > Does subliminal advertising work? Sure!
    >
    > No, it doesn't work, in any real sense of the word. So, don't go saying
    > 'sure!'
    >
    > > Advertisers have learned to push your buttons.
    >
    > Yes, they have. Blatantly, not 'subliminally'. As you say, there ain't
    > nothin' subliminal about a bit of tit.

    Wade, I keep going back to research methodology: How would we know? How do
    you know it doesn't work?

    Lawrence

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