Re: Subliminal advertising

From: Wade T.Smith (wade_smith@harvard.edu)
Date: Wed Apr 17 2002 - 22:31:57 BST

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Date: Wed, 17 Apr 2002 17:31:57 -0400
Subject: Re: Subliminal advertising
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From: "Wade T.Smith" <wade_smith@harvard.edu>
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    On Wednesday, April 17, 2002, at 04:17 , Lawrence DeBivort wrote:

    > How do
    > you know it doesn't work?

    Because none of the studies attempting to show that it can, showed that
    it did.

    Admittedly, absence of evidence is not evidence of absence, but, these
    were careful studies, and, as well, the 'original' subliminal
    advertisement, the drive-in theatre urban legend, was exposed as a
    complete fraud not too long ago.

    Frauds are, well, pretty poor evidence of something working.

    - Wade

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