Received: by alpheratz.cpm.aca.mmu.ac.uk id OAA20635 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 10 May 2000 14:02:08 +0100 Message-ID: <39191822.E56349FC@mediaone.net> Date: Wed, 10 May 2000 09:04:50 +0100 From: Chuck Palson <cpalson@mediaone.net> X-Mailer: Mozilla 4.72 [en] (WinNT; I) X-Accept-Language: en To: memetics@mmu.ac.uk Subject: Re: a memetic experiment- an eIe opener References: <2D1C159B783DD211808A006008062D31CEB166@inchna.stir.ac.uk> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Vincent Campbell wrote:
> recognising jingles has got absolutely nothing to do with buying products,
> and everything to do with recognising jingles!
All joking aside, don't forget that I didn't remember the jingles after 20-30
years, and I am not a smoker. But more important, you are ignoring the main
point of the study on the relationship of buying habits to advertisements:
advertising DID lead to buying - it was just that people could not VERBALLY
associate the advertising with it. In other words, it wasn't important to do
this, so they didn't. The brain, after all, is separated into modules (as
studies in psycholinguistics shows), and there would not necessarily be a
reason to have to tell someone else about the product you have decided to buy
due to some advertising.
> A more recent example would be the Budweiser ad with the frogs- Very
> memorable, but did it really make people buy more Budweiser? Or, more
> specifically, did it make people who don't drink, indeed have never drunk,
> Budweiser, drink it?
>
Again - there is no way to know without following people around. But given that
the frogs were aimed at children, and the children got a big kick out of them, I
would guess that it did indeed have an effect. REmember that kids were far more
likely to remember Joe Camel than Ronald Macdonald -- which was the original
impetus for attacking cigarette companies. (in this case, you can use their
ability to remember as a comparative measure).
>
> > ----------
> > From: Bruce Jones
> > Reply To: memetics@mmu.ac.uk
> > Sent: Tuesday, May 9, 2000 10:52 pm
> > To: 'memetics@mmu.ac.uk'
> > Subject: RE: a memetic experiment- an eIe opener
> >
> > Could be .... but:
> >
> > Name that product:
> >
> > " ......... Tastes good like a .......... should"
> > "See the USA in your ................"
> > "Fresh from the valley of the Jolly 'Ho! Ho! Ho! ....................."
> > "I'd like to give the world a ......... To keep it Company"
> > "Listening to the voice of their master."
> > "I like ....."
> >
> > And so on and so forth ... each is product specific.
> >
> > Bruce
> >
> >
> > > -----Original Message-----
> > > From: Wade T.Smith [SMTP:wade_smith@harvard.edu]
> > > Sent: Tuesday, May 09, 2000 3:37 PM
> > > To: memetics list
> > > Subject: Re: a memetic experiment- an eIe opener
> > >
> > > On 05/09/00 11:04, Chuck Palson said this-
> > >
> > > >But perhaps they were blind people just listening to TV.
> > >
> > > I thought, _almost_ an assumption, that jingles and stuff, while
> > > memorable in their own right, had nevertheless only a mild to
> > > non-existent brand identification.
> > >
> > > - Wade
> > >
> > > ===============================================================
> > > This was distributed via the memetics list associated with the
> > > Journal of Memetics - Evolutionary Models of Information Transmission
> > > For information about the journal and the list (e.g. unsubscribing)
> > > see: http://www.cpm.mmu.ac.uk/jom-emit
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
> >
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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