Received: by alpheratz.cpm.aca.mmu.ac.uk id NAA20226 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 10 May 2000 13:28:18 +0100 Message-ID: <2D1C159B783DD211808A006008062D31CEB166@inchna.stir.ac.uk> From: Vincent Campbell <v.p.campbell@stir.ac.uk> To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk> Subject: RE: a memetic experiment- an eIe opener Date: Wed, 10 May 2000 13:26:13 +0100 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
recognising jingles has got absolutely nothing to do with buying products,
and everything to do with recognising jingles!
Surely the memetic point here is that the memes of these catchphrases and
jingles are what are being reproduced and replicated, and not the behaviours
(i.e. product purchasing) that we associate with them.
Again, context is vital. These all sound American to me. I think one is for
Green Giant peas, as we in the UK had an ad like that a few years ago, but
the others I Don't recognise.
A more recent example would be the Budweiser ad with the frogs- Very
memorable, but did it really make people buy more Budweiser? Or, more
specifically, did it make people who don't drink, indeed have never drunk,
Budweiser, drink it?
> ----------
> From: Bruce Jones
> Reply To: memetics@mmu.ac.uk
> Sent: Tuesday, May 9, 2000 10:52 pm
> To: 'memetics@mmu.ac.uk'
> Subject: RE: a memetic experiment- an eIe opener
>
> Could be .... but:
>
> Name that product:
>
> " ......... Tastes good like a .......... should"
> "See the USA in your ................"
> "Fresh from the valley of the Jolly 'Ho! Ho! Ho! ....................."
> "I'd like to give the world a ......... To keep it Company"
> "Listening to the voice of their master."
> "I like ....."
>
> And so on and so forth ... each is product specific.
>
> Bruce
>
>
> > -----Original Message-----
> > From: Wade T.Smith [SMTP:wade_smith@harvard.edu]
> > Sent: Tuesday, May 09, 2000 3:37 PM
> > To: memetics list
> > Subject: Re: a memetic experiment- an eIe opener
> >
> > On 05/09/00 11:04, Chuck Palson said this-
> >
> > >But perhaps they were blind people just listening to TV.
> >
> > I thought, _almost_ an assumption, that jingles and stuff, while
> > memorable in their own right, had nevertheless only a mild to
> > non-existent brand identification.
> >
> > - Wade
> >
> > ===============================================================
> > This was distributed via the memetics list associated with the
> > Journal of Memetics - Evolutionary Models of Information Transmission
> > For information about the journal and the list (e.g. unsubscribing)
> > see: http://www.cpm.mmu.ac.uk/jom-emit
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
>
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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