Received: by alpheratz.cpm.aca.mmu.ac.uk id NAA17688 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Thu, 12 Jul 2001 13:52:28 +0100 Subject: RE: It's an ad, ad, ad world Date: Thu, 12 Jul 2001 08:49:02 -0400 x-sender: wsmith1@camail2.harvard.edu x-mailer: Claris Emailer 2.0v3, Claritas Est Veritas From: "Wade T.Smith" <wade_smith@harvard.edu> To: "memetics list" <memetics@mmu.ac.uk> Content-Type: text/plain; charset="US-ASCII" Message-ID: <20010712124913.AAA511@camailp.harvard.edu@[128.103.125.215]> Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
On 07/12/01 06:16, Vincent Campbell said this-
>Take Marks & Spencer (a major high street chain of department stores in the
>UK), which has been suffering significantly reduced profits over the last
>few years.
As long as we're on the subject of stores in britain, do you know about
Wade Smith, in Liverpool? I wonder if I should sue for name
infringement...?
>Besides the basic point about advertising is that at best they are preaching
>to the converted.
True enough. (Most preachers are making the same mistake.)
>But they aren't
>going to make people like me, who can't stand stout, drink it.
But, if you were thinking of trying a stout, for whatever reason, I do
think Guinness would be your choice, simply for name recognition. (What
stout _did_ you try, to convince yourself you don't like it?) Admittedly,
in britain, there are other stouts available, and here, on the forgotten
side of the pond, Guinness was the only stout, and we didn't have
neighborhood, or even metropolitan, microbreweries (you call 'em pubs, I
understand), to offer us anything else. Now, there are a number of stouts
available, but, yeah, I still prefer Guinness from the tap if I can get
it. But, hell, there really are too many beers and too little time.
>Yes,
>currently if you don't advertise at all, then maybe no-one will become aware
>of your product and it will fail that way, even if it's good.
An interesting product (within my limited awareness) recently, perhaps
worthy of some study, and its peak may have passed, is 'Niagra' a soft
drink produced in Europe and marketed thru a web site and word of mouth.
It is hovering on a notoriety gained by a supposed elevated libido effect
that it has. Sex usually sells.... Robin, you there?
- Wade
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