Received: by alpheratz.cpm.aca.mmu.ac.uk id KAA17362 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Thu, 12 Jul 2001 10:24:29 +0100 Message-ID: <3B4D6C29.7FFB433E@bioinf.man.ac.uk> Date: Thu, 12 Jul 2001 10:21:45 +0100 From: Chris Taylor <Christopher.Taylor@man.ac.uk> Organization: University of Manchester X-Mailer: Mozilla 4.77 [en] (Windows NT 5.0; U) X-Accept-Language: en To: memetics@mmu.ac.uk Subject: Re: It's an ad, ad, ad world References: <2D1C159B783DD211808A006008062D3101745F6F@inchna.stir.ac.uk> <20010710125355.A735@ii01.org> <000f01c10a40$47cbae40$2201bed4@default> Content-Type: text/plain; charset=iso-8859-1 Content-Transfer-Encoding: 8bit Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
I still think that this is all much clearer when we view the ads
themselves as products, sold to consumers of advertising (namely
marketing departments - businesses generally). Sometimes it's on
reputation, sometimes they may present statistics about penetration and
so on, but fundamentally the reason an ad appears is because a consumer
of ads bought it from a producer of them.
Robin presents an interesting case - the small businessman who keeps a
very close watch on his ads' effects; however I don't think large
compartmentalised businesses will have any one person with the
equivalent grasp of cashflow detail for the whole company, making them
much more prey to advert salespersons.
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Chris Taylor (chris@bioinf.man.ac.uk)
http://bioinf.man.ac.uk/ »people»chris
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