Re: priming

From: Paul Marsden (paulsmarsden@hotmail.com)
Date: Thu Jan 11 2001 - 16:30:07 GMT

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    From: "Paul Marsden" <paulsmarsden@hotmail.com>
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    Subject: Re: priming
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    Thanks for this Vincent - interesting. I too am sceptical of a crude/extreme Berkowitz media effects by priming model - and as a sociologist turned social psychologist I have inclinations against media effects in multifaceted world of many influences. Nevertheless, to avoid the Fundamental Attribution Error (that meanings and actions are somehow not shaped by current context) and an essentialist view of self, I think it may be useful to see that our definition of situations and the meanings we imbibe them are coloured by the context - our minds are primed by meanings employed around us, so that these genes of meaning - memes may be said to influence our meaningful behaviour. Thus a self-assessment of liklihood to act suicidally appears to be influenced in the short term by whether one reads Cobain's suicide note (positively framed) or Courtney Love's negatively framed annotated version of the note. Anybody caught in an unresolved approach-avoidance dilemma to suicide and exposed to the note, could plausibly use the note to inform the meaning of suicide which may then inform the decision. Thus exposure to media representations of suicide could influence a suicide such that suicide becomes more (or indeed less) likely - i.e. suicide contagion.

       
    Paul Marsden
    tel: +44 (0) 777 95 77 248
    email: paul@viralculture.com

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