RE: Cons and Facades

From: Aaron Lynch (aaron@mcs.net)
Date: Sun Jun 25 2000 - 17:50:17 BST

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    Date: Sun, 25 Jun 2000 11:50:17 -0500
    To: memetics@mmu.ac.uk
    From: Aaron Lynch <aaron@mcs.net>
    Subject: RE: Cons and Facades
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    At 02:45 PM 6/15/00 -0400, Wade T.Smith wrote:

    >Then again, as Twain said, the finest lie is a carefully measured portion
    >of the truth.
    >
    >- Wade

    Wade,

    Do you think there is a subcurrent in memetics that regards "memetic
    engineering" as including, among other things, a "new technology" of lying?
    If so, this could be yet another way for memetic concepts to lead
    indirectly to a greater frequency of cons and facades in memetics than in
    other fields.

    The idea of "memetic engineering" suggests, among other things, engineering
    what others believe. Yet engineering other people's ideas to suite one's
    own purposes is not the same thing as engineering other people's ideas to
    suite their purposes. In particular, engineering what other people believe
    to suite one's own purposes is not the same thing as influencing other
    people's beliefs to become more accurate. "Inserting" a belief into another
    person's mind based upon its usefulness to the "engineer" can easily amount
    to little more than telling a lie. The only difference is that what was
    once called "telling a lie" can now be called "engineering a meme" in the
    new jargon. "Getting away with a lie" can be called "effective memetic
    engineering" in the new jargon. An implicit ideology that "memetic
    engineering is good" may thus become an ideology to the effect that "lies
    and deceptions are good." This, of course, is an attractive rationalization
    to anyone who already wants to lie prolifically. It does not, however,
    indicate that there really is a new technology of lying. Compared to
    historical masters of deception and common con artists, I see little to
    suggest that degrading the accuracy of someone's beliefs with what publicly
    passes for "memetic engineering" is any more effective than existing forms
    of duplicity.

    While it may not be more effective, the idea of "memetic engineering" may
    implicitly encourage ambitions to lie on a grander scale. The focus of
    memetics is typically on the population level, which can be taken as
    suggesting that the most "successfully engineered" misbeliefs (lies) are
    the ones that "infect" the most people. The idea of "memetic engineering"
    may thus play a role in causing both more frequent lying in memetics, as
    well as lying to larger numbers of people. That would tend to exacerbate
    the Barnum-like atmosphere to which you alluded earlier.

    Another contributing source of ideas in all of this may be the concept of
    engineering a computer virus. Here again, information is manipulated to
    suite the purposes of the engineer, often at the expense of unsuspecting
    others. As with "successfully engineered" viral memes, a "successfully
    engineered" computer virus is often implicitly or explicitly taken to be
    one that spreads very widely.

    "Engineering" a strategic lie that becomes widespread can be very effective
    in business and politics, but my general impression is that it tends to
    subvert the scientific Method while at the same time damaging the
    reputation of a scientific discipline with a Barnum-like atmosphere. As you
    pointed out, there are no curtains in science. So any idea being
    disseminated in science is taken to be offered as a target for honest
    skeptical and honest critical evaluation.

    Another consequence of having many people view the "engineering" of lies as
    an attractive alternative option to doing honest work, is that it can
    reduce the amount of honest work being done. People can decide that it is
    simply easier to "engineer" cons and facades than to do honest work. So in
    addition to causing more cons, facades, and lies for the scientific
    community to detect, the "engineered lies" idea may reduce the amount of
    honest work available for the scientific community to detect.

    Dishonest criticism of honest works may further complicate the picture, by
    appearing to be "scientific discourse" while in fact being "engineered" to
    serve purposes other than scientific inquiry and scientific review.
    Dishonest criticism can even be used to support and camouflage cons,
    facades, and large-scale lies -- by serving a "best defense is a good
    offense" strategy for cons, facades, and large-scale lies. So honest work
    can be not only circumvented by resorting to dishonest claims, but honest
    work can also come under dishonest attack when it competes with dishonest
    claims. This again tends to reduce the relative proportion of honest work
    to "engineered lies" that the scientific community detects, again leading
    to worse evaluations of memetics by the scientific community. The idea of
    "engineered lies" may thus be seen as having a parasitic relationship to
    honest science.

    --Aaron Lynch

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