RE: Subliminal advertising

From: Richard Brodie (richard@brodietech.com)
Date: Wed Apr 17 2002 - 21:29:10 BST

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From: "Richard Brodie" <richard@brodietech.com>
To: <memetics@mmu.ac.uk>
Subject: RE: Subliminal advertising
Date: Wed, 17 Apr 2002 13:29:10 -0700
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    If you think "subliminal" means "invisible" you are right... without
    reaching your senses nothing can have an effect. But that's not what the
    word means. Subliminal means beneath the level of conscious awareness. There
    are plenty of such phenomena, both natural and manufactured. There's an air
    compressor across the street from my apartment. Usually I don't notice when
    it's on but when it shuts off I notice a feeling of relief. Even some
    incidental music in movies could be said to be subliminal, yet composed to
    produce an effect. I think we agree on this subject except perhaps you don't
    have a distinction between conscious awareness and unconscious perception. I
    think such a distinction is real and useful.

    -----Original Message-----
    From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
    Of Wade T.Smith
    Sent: Wednesday, April 17, 2002 12:37 PM
    To: memetics@mmu.ac.uk
    Subject: Re: Subliminal advertising

    On Wednesday, April 17, 2002, at 01:45 , Richard Brodie wrote:

    > [There's a cartoon here in the book making fun of subliminals-RB]

    And we can all be happy it's there, until...

    > Does subliminal advertising work? Sure!

    No, it doesn't work, in any real sense of the word. So, don't go saying
    'sure!'

    > Advertisers have learned to push your buttons.

    Yes, they have. Blatantly, not 'subliminally'. As you say, there ain't
    nothin' subliminal about a bit of tit.

    - Wade

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