RE: Breath Mints: A Hot War for America's Cool Mouths

From: Steve Drew (srdrew_1@hotmail.com)
Date: Tue Feb 26 2002 - 23:06:33 GMT

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Date: Tue, 26 Feb 2002 23:06:33 +0000
Subject: RE: Breath Mints: A Hot War for America's Cool Mouths
From: Steve Drew <srdrew_1@hotmail.com>
To: Jom-emit <memetics@mmu.ac.uk>
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    Hi Lawrence

    > Date: Tue, 26 Feb 2002 09:15:40 -0500
    > From: "Lawrence DeBivort" <debivort@umd5.umd.edu>
    > Subject: RE: Breath Mints: A Hot War for America's Cool Mouths
    >
    > I do believe that we should deride any efforts by marketers to 'pitch' their
    > memetic capabilities, if any are so doing. Are any, that we know of? In
    > addition, I think that we should continue to assert and recognize that
    > memetic engineering cannot be done, or is ineffective. My opinion.
    >
    > Lawrence

    Done at a conscious level i would agree with you whole heartdley and with a
    little relief as well. I think you would accept that such things as religion
    do it without being aware they are?
    >
    >> I still think marketing people claiming to use memetics, or
    >> memeticists offering their expertise to marketing people is
    >> premature and a
    >> bit specious. Behavioural change is the key, and I don't think marketing
    >> achieves that (instead perhaps influencing brand awareness and
    >> identification), and certainly don't see how anyone could claim
    >> to have the
    >> required knowledge of memes to engineer them. but I know we've been done
    >> that route before.
    >>
    >> Vincent

    Regards

    Steve

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