RE: a memetic experiment- an eIe opener

From: Wade T.Smith (wade_smith@harvard.edu)
Date: Tue May 09 2000 - 23:12:05 BST

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Subject: RE: a memetic experiment- an eIe opener
Date: Tue, 9 May 2000 18:12:05 -0400
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From: "Wade T.Smith" <wade_smith@harvard.edu>
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    >" ......... Tastes good like a .......... should"

    - like a cigarette should. But, what cigarette?

    I do remember 'LSMFT' to this day.

    >"See the USA in your ................"

    Yeah, that one came easy. Never have bought one of Louis' vehicles,
    though.

    >"Fresh from the valley of the Jolly 'Ho! Ho! Ho! ....................."

    That one came easy too- but, more, I remember the commercial with the
    giant strolling through the countryside.

    >"I'd like to give the world a ......... To keep it Company"

    I actually had to think about that one.

    >"Listening to the voice of their master."

    I'm assuming RCA Victor, but I really don't know.

    >"I like ....."

    Ike?

    Jingles and such are indeed brand specific- they have to be.

    I'm not sure brand recognition through jingle identification leads to
    purchase, though, which was more the original concern. Then again, things
    like Wisk's 'ring around the collar' ads prompted my mother to _avoid_
    purchasing that brand her entire life. Ads are tricky- way too tricky,
    IMHO, for experimental purposes or empirical memetics.

    - Wade

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