From: "Tim Rhodes" <proftim@speakeasy.org>
To: <memetics@mmu.ac.uk>
Subject: Re: JOM
Date: Sun, 5 Sep 1999 13:05:30 -0700
Ahhh, I see now... this would seem to provide a very good example of how
ones POV effects how they see the world and trends in it.
Every article about "viral marketing" is talking about Internet advertising.
It seems to be a buzzword in those circles, but not in marketing /
advertising / graphic design as a whole. It is often simply the electronic
version of printed letterheads, sometimes with a little branding thrown into
the mix.
(Now if you want to talk about branding, then you're on to something
relevant to both virtual and real-world marketing departments, and we'd have
a healthy discussion!)
If you think about for a minute, I expect you'll see that there really is
very little difference between a webdesigner including the Netscape logo on
his page, and a racecar driver wearing a Pennzoil patch on his jacket.
(BTW, you might notice how often you see that Netscape logo on webpages
anymore -- freeware is the norm now and the loyalty that it once engendered
has subsequently faded.)
I think it's risky to make predictions of future trends based on the
early, expansive growth in any new industry such as the Internet. (eg: "The
market value of all e-commerce IPO's will grow tenfold in a matter of years,
like Amazon did", and so forth.)
-Tim
-----Original Message-----
From: Richard Brodie <richard@brodietech.com>
To: memetics@mmu.ac.uk <memetics@mmu.ac.uk>
Date: Sunday, September 05, 1999 9:04 AM
Subject: RE: JOM
>Tim wrote:
>
><<Could you point me in the direction of some articles about viral
>marketing?>>
>
>http://www.google.com/search?q=viral+marketing
>
>Richard Brodie richard@brodietech.com
>Author, "Virus of the Mind: The New Science of the Meme"
>Free newsletter! http://www.brodietech.com/rbrodie/meme.htm
>
>
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This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit