Message-Id: <v03102811b2259734bdc1@[194.109.13.153]>
In-Reply-To: <35FE2D69.33ADE832@rug.ac.be>
Date: Wed, 16 Sep 1998 18:27:52 +0200
To: memetics@mmu.ac.uk
From: Ton Maas <tonmaas@xs4all.nl>
Subject: Re: Copying, imitation, transformation, replication
Mario wrote:
>Coca-cola and all marketeers are pushing buttons in our minds which make
>people
>buy Coca-cola or Richard Brodies' book (which was written also as an
>illustration of how marketing works). As a marketeer, don't you have to know
>about the mind to know which buttons you should push to optimize your
>sales? As
>a missionary, shouldn't you know to which words people most rapidly
>respond? The
>word 'certainty' (with its transformations like 'success', 'wealth', 'eternal
>life', 'pleasure') is the kind of hook I am thinking of.
As a cat, don't you have to know how to land on your feet?
As a shark, don't you have to know how to tackle that darn hydrothinginess?
Ton
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