Received: by alpheratz.cpm.aca.mmu.ac.uk id MAA02212 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-bounces@mmu.ac.uk); Tue, 4 Sep 2001 12:59:30 +0100 Subject: RE: Words From Our Sponsor: A Jeweler Commissions a Novel Date: Tue, 4 Sep 2001 07:54:24 -0400 x-sender: wsmith1@camail2.harvard.edu x-mailer: Claris Emailer 2.0v3, Claritas Est Veritas From: "Wade T.Smith" <wade_smith@harvard.edu> To: "Memetics Discussion List" <memetics@mmu.ac.uk> Content-Type: text/plain; charset="US-ASCII" Message-ID: <20010904115422.AAA26469@camailp.harvard.edu@[205.240.180.52]> Sender: fmb-bounces@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Hi Vincent Campbell -
>> "It is like the billboarding of the novel," said Letty Cottin Pogrebin,
>> president of the Authors Guild. "I feel as if it erodes reader confidence
>> in the authenticity of the narrative. It adds to the cynicism.
>> Does this character really drive a Ford or did Ford pay for this?"
Back in my James Bond reading days (and smoking days), I was very happy
to think I might one day get to Morlands and order myself a custom blend
of cigarettes. Or drive a Bentley.
But, yeah, those were things the character used, and, in more than a few
ways, it was one of the definitions of that character.
The FBI TV show, a Quinn Martin Production, was sponsored by Ford (I
think), and that meant, literally, that the _only_ brand of cars you ever
saw were Ford models. It made for a strange dislocation, not seeing a
Chevy, or a Chrysler, or anything else, anywhere.
It may have been Breakfast at Tiffany's, but there ain't no such thing as
a free lunch.
- Wade
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