Received: by alpheratz.cpm.aca.mmu.ac.uk id KAA20216 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Fri, 25 May 2001 10:16:38 +0100 Date: Thu, 24 May 2001 17:06:22 +0100 To: memetics@mmu.ac.uk Subject: Re: Fwd: An addictive thrill Message-ID: <20010524170622.A967@ii01.org> References: <20010524123520.AAA12134@camailp.harvard.edu@[128.103.125.215]> Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.3.15i In-Reply-To: <20010524123520.AAA12134@camailp.harvard.edu@[128.103.125.215]>; from wade_smith@harvard.edu on Thu, May 24, 2001 at 08:35:08AM -0400 From: Robin Faichney <robin@ii01.org> Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
On Thu, May 24, 2001 at 08:35:08AM -0400, Wade T.Smith wrote:
>
> In the future, companies might not have to rely on what consumers said
> when asked if they liked red or black sports cars. They could know
> through brain scans.
>
> ''Imagine the implications for marketing,'' Breiter said. ''This opens up
> the field of preference.''
> ...
> Studying this region of the brain may also lead to insights about drug
> abuse. Breiter and others say drug addicts may have a faulty brain
> mechanism linked to judging life's rewards, and see cocaine or heroin as
> offering more reward than a meal.
Yes, and treatment for any and all abnormal preferences could be just
around the corner!
-- Robin Faichney Get your Meta-Information from http://www.ii01.org (CAUTION: contains philosophy, may cause heads to spin)=============================================================== This was distributed via the memetics list associated with the Journal of Memetics - Evolutionary Models of Information Transmission For information about the journal and the list (e.g. unsubscribing) see: http://www.cpm.mmu.ac.uk/jom-emit
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