Received: by alpheratz.cpm.aca.mmu.ac.uk id MAA00524 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 25 Apr 2001 12:27:25 +0100 Message-ID: <2D1C159B783DD211808A006008062D3101745DEB@inchna.stir.ac.uk> From: Vincent Campbell <v.p.campbell@stir.ac.uk> To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk> Subject: RE: Current Policy on memetics: Branding the U.S. State Departmen t Date: Wed, 25 Apr 2001 12:23:32 +0100 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
That's very interesting to stuff we teach here at Stirling, cheers.
Vincent
> ----------
> From: TJ Olney
> Reply To: memetics@mmu.ac.uk
> Sent: Monday, April 23, 2001 7:34 pm
> To: memetics@mmu.ac.uk
> Subject: Current Policy on memetics: Branding the U.S. State
> Department
>
> This was circulated on a list about social marketing. Where issues about
> how to use the techniques developed for commercial gain to promote causes
> and behavioral changes seen as "pro-social" are discussed.
> TJ
>
> ---------- Forwarded message ----------
> Date: Tue, 17 Apr 2001 18:57:28 -0400
> From: Alan Andreasen <ANDREASA@gunet.georgetown.edu>
> Marketing rules!!!!
>
> The following excerpt appeared in the April 9th issue of Advertising Age:
>
> "Secretary of State Colin Powell is making the branding of the State
> Department an unusual goal of his administration, and has named former J.
> Walter Thompson Co. Chairman Charlotte Beers [to be] assistant secretary
> of
> public diplomacy.....
>
> [In public testimony in March, Powell said] "I am going to bring people
> into
> the public diplomacy function of the department who are going to change
> from
> just selling us in the old USIA way to really branding foreign policy" The
> goal he said is "branding the department, marketing the department,
> marketing
> American values to the world, and not just putting out pamphlets."
>
>
>
> ===============================================================
> This was distributed via the memetics list associated with the
> Journal of Memetics - Evolutionary Models of Information Transmission
> For information about the journal and the list (e.g. unsubscribing)
> see: http://www.cpm.mmu.ac.uk/jom-emit
>
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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