Current Policy on memetics: Branding the U.S. State Department

From: TJ Olney (market@cc.wwu.edu)
Date: Mon Apr 23 2001 - 19:34:58 BST

  • Next message: Wade T.Smith: "RE: Darwinizing Culture: The Status of Memetics as a Science" 

    Received: by alpheratz.cpm.aca.mmu.ac.uk id TAA25731 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 23 Apr 2001 19:34:29 +0100
Date: Mon, 23 Apr 2001 11:34:58 -0700 (Pacific Daylight Time)
From: TJ Olney <market@cc.wwu.edu>
To: memetics@mmu.ac.uk
Subject: Current Policy on memetics: Branding the U.S. State Department 
Message-ID: <Pine.WNT.4.21.0104231129440.216-100000@C157775-A.frndl1.wa.home.com>
X-X-Sender: market@[140.160.80.17]
Content-Type: TEXT/PLAIN; charset=US-ASCII
Sender: fmb-majordomo@mmu.ac.uk
Precedence: bulk
Reply-To: memetics@mmu.ac.uk

    This was circulated on a list about social marketing. Where issues about
    how to use the techniques developed for commercial gain to promote causes
    and behavioral changes seen as "pro-social" are discussed.
    TJ

    ---------- Forwarded message ----------
    Date: Tue, 17 Apr 2001 18:57:28 -0400
    From: Alan Andreasen <ANDREASA@gunet.georgetown.edu>
    Marketing rules!!!!

    The following excerpt appeared in the April 9th issue of Advertising Age:

    "Secretary of State Colin Powell is making the branding of the State
    Department an unusual goal of his administration, and has named former J.
    Walter Thompson Co. Chairman Charlotte Beers [to be] assistant secretary of
    public diplomacy.....

    [In public testimony in March, Powell said] "I am going to bring people into
    the public diplomacy function of the department who are going to change from
    just selling us in the old USIA way to really branding foreign policy" The
    goal he said is "branding the department, marketing the department, marketing
    American values to the world, and not just putting out pamphlets."

    ===============================================================
    This was distributed via the memetics list associated with the
    Journal of Memetics - Evolutionary Models of Information Transmission
    For information about the journal and the list (e.g. unsubscribing)
    see: http://www.cpm.mmu.ac.uk/jom-emit

    This archive was generated by hypermail 2b29 : Mon Apr 23 2001 - 19:37:53 BST