RE: The Status of Memetics as a Science

From: TJ Olney (market@cc.wwu.edu)
Date: Sat Apr 21 2001 - 05:06:39 BST

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Date: Fri, 20 Apr 2001 21:06:39 -0700 (Pacific Daylight Time)
From: TJ Olney <market@cc.wwu.edu>
To: memetics@mmu.ac.uk
Subject: RE: The Status of Memetics as a Science
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    On Fri, 20 Apr 2001, Lawrence DeBivort wrote:

    > The Frontline program did not call the advertising/entertainment industry
    > memetic engineers: it focused on the mechanics of marketing analysis and
    > communications.
     
    I think it has been mentioned here, but it is worth mentioning again. The
    profession that goes by the name of "Public Relations" used to go by the name
    of "Propagandists" until Goebels so abused the methods.

    If you think "memetic engineering" doesn't happen, you are sadly mistaken.
    It is the heart of politics and the soul of commerce. The research budgets
    of companies, advertising agencies, and public relations firms are enormous.
    I'd bet there are even professionals in all three fields lurking in the
    membership of this list. Why? Because, science or not, there are profoundly
    practical implications for how to tailor campaigns of any kind to spread
    points of view and sell products.

    TJ Olney

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