Received: by alpheratz.cpm.aca.mmu.ac.uk id RAA20650 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 2 Apr 2001 17:34:28 +0100 Subject: RE: taboos Date: Mon, 2 Apr 2001 12:30:20 -0400 x-sender: wsmith1@camail2.harvard.edu x-mailer: Claris Emailer 2.0v3, Claritas Est Veritas From: "Wade T.Smith" <wade_smith@harvard.edu> To: "memetics list" <memetics@mmu.ac.uk> Content-Type: text/plain; charset="US-ASCII" Message-ID: <20010402163022.AAA6496@camailp.harvard.edu@[128.103.125.215]> Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
On 04/02/01 11:05, Lawrence DeBivort said this-
>LdB: What is a chyron?
Sorry- bit of jargon that I thought was more well-known- character
generation- titles, in video, and more often than not, film, are created
on electronic typewriter devices, and Chyron was an early trademark, and
thus has entered the lexicon in the way cellophane has.
Anytime you see text in a video or TV production, it is known as chyron,
or character generation, even CG, although, more and more, it is becoming
just another visual effect, since the actual letters can be morphed and
transformed through other black boxes at the videographer's disposal.
Even the consumer level computer video editing tools, such as iMovie in
the new Apple computers, will do some character generation and some
simple effects.
In the republican ad, the characters were made to move into and out of
frame, and, to me, it looked like a bad edit was left in, keeping the end
of 'bureaucrats' in a single frame. Political ads are often being created
right up to the last second before air time, and it is not unlikely that,
although previewed and approved, the final edit was a working version,
some editor having forgotten to render the lastly approved version.
Or, it could have been some flipping idiot thinking that subliminal
advertising really works, and setting in that final frame with a
sophomoric chuckle.
Hopefully, he'll never work in this damn town again....
- Wade
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