RE: Labels for memes

From: Richard Brodie (richard@brodietech.com)
Date: Wed Jan 31 2001 - 15:31:28 GMT

  • Next message: Richard Brodie: "RE: Labels for memes"

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    From: "Richard Brodie" <richard@brodietech.com>
    To: <memetics@mmu.ac.uk>
    Subject: RE: Labels for memes
    Date: Wed, 31 Jan 2001 07:31:28 -0800
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    TJ:
    <<OK, I'm with you here, but why is not the encoded message a meme? I'm
    getting a picture of trancription RNA as opposed to DNA. The original
    meme gets encoded into the commercial. The commercial gets encoded into a
    stream of data. The stream of data gets decoded using a matching reverse
    process into the commercial again. The viewer watches the commercial.
    To the extent that the viewer has the memetic configuration that 1)
    enables "getting" the meme (decoding as intended) and 2) does not to
    reject the meme, then the meme has replicated in the viewers mind.

    Is that the story? Or am I off? >>

    That's a very simple example of broadcast meme transmission. There are many
    other ways for memes to be transmitted and few of them involve "encoding" as
    single meme for "decoding" by a recipient. In fact, the point of the
    Budweiser commercial is to create brand-fresh memes in the minds of viewers
    that associate drinking their brand of beer with a slice of pop culture.
    There is no success unless the meme gets created in customers' minds. This
    is memetic engineering, the conscious salting of minds with deliberate
    self-serving memes. The meme isn't being transmitted from a source mind but
    rather created from a fictionalized microdrama with the intention that
    people's minds accept it as peer behavior.

    Richard Brodie richard@brodietech.com www.memecentral.com

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