Received: by alpheratz.cpm.aca.mmu.ac.uk id PAA21124 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 31 Jan 2001 15:34:01 GMT From: "Richard Brodie" <richard@brodietech.com> To: <memetics@mmu.ac.uk> Subject: RE: Labels for memes Date: Wed, 31 Jan 2001 07:31:28 -0800 Message-ID: <JJEIIFOCALCJKOFDFAHBMEJLCDAA.richard@brodietech.com> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2911.0) In-Reply-To: <Pine.WNT.4.21.0101301617130.-571365@Starship083.cbe.wwu.edu> X-MimeOLE: Produced By Microsoft MimeOLE V5.50.4133.2400 Importance: Normal Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
TJ:
<<OK, I'm with you here, but why is not the encoded message a meme? I'm
getting a picture of trancription RNA as opposed to DNA. The original
meme gets encoded into the commercial. The commercial gets encoded into a
stream of data. The stream of data gets decoded using a matching reverse
process into the commercial again. The viewer watches the commercial.
To the extent that the viewer has the memetic configuration that 1)
enables "getting" the meme (decoding as intended) and 2) does not to
reject the meme, then the meme has replicated in the viewers mind.
Is that the story? Or am I off? >>
That's a very simple example of broadcast meme transmission. There are many
other ways for memes to be transmitted and few of them involve "encoding" as
single meme for "decoding" by a recipient. In fact, the point of the
Budweiser commercial is to create brand-fresh memes in the minds of viewers
that associate drinking their brand of beer with a slice of pop culture.
There is no success unless the meme gets created in customers' minds. This
is memetic engineering, the conscious salting of minds with deliberate
self-serving memes. The meme isn't being transmitted from a source mind but
rather created from a fictionalized microdrama with the intention that
people's minds accept it as peer behavior.
Richard Brodie richard@brodietech.com www.memecentral.com
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