From: Scott Chase (ecphoric@hotmail.com)
Date: Sun 16 Apr 2006 - 17:14:16 GMT
>From: Robin Faichney <robin@mmmi.org>
>Reply-To: memetics@mmu.ac.uk
>To: memetics@mmu.ac.uk
>Subject: Re: Robert Aunger essay
>Date: Sun, 16 Apr 2006 11:18:28 +0100
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>It's interesting the way this discussion has developed. The issue of the 
>definition of the meme evolved very quickly into a discussion of "substrate 
>neutrality". Examples where the same information is carried on different 
>media were put forward by Kate, Keith and myself merely to emphasize the 
>nature of information, and thus the fact that memes, as items of 
>information, can be and are encoded not just in brains OR behavioural 
>patterns, but in brains AND behavioural patterns AND all kinds of 
>artifacts. That issue -- definition -- seems to me much more important -- 
>especially given the fact that nobody has suggested that the substrate is 
>entirely neutral. But few of us seem to be very interested in it.
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Well Mogens mentioned Medium Theory and McLuhan. Jesse discussed aspects of 
the source that might be important to a given receiver. I'd say there's a 
few of us interested in these topics relted to media.
If a receiver is sexist they might discount info presented by a woman as 
source. Jesse also raised a good point about the vocal qualities of a source 
where he was turned off by a speaker on an audiobook so much that he gave up 
and bought the traditional paper/ink codex format.
Besides voice there are other qualities of a speaker that may have an impact 
on the transmission of info, such as credibility, authority, attractiveness, 
similarity to receiver, etc. Such things cannot be discounted.
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