Re: "viral marketing" on Radio 4

From: Douglas Brooker (dbrooker@clara.co.uk)
Date: Thu 27 May 2004 - 11:20:24 GMT

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    derek gatherer writes:

    > The recording is here:
    >
    > http://www.bbc.co.uk/radio4/today/listenagain/ram/today3_food_20040527.ram
    >
    > The viral marketing bit is towards the end, after a
    > lot of stuff about "energy density" etc.
    >
    > --- Alan Patrick <a.patrick@btinternet.com> wrote: >
    > --- derek gatherer <dgatherer2002@yahoo.co.uk>
    >> wrote:
    >> > Did anybody catch John Humphreys this morning on
    >> the
    >> > "Today" programme on Radio 4? It was about
    >> 7.40am,
    >> > and there was an item about the food industry and
    >> > how
    >> > children are getting too fat. I was driving and
    >> > only
    >> > half listening, and suddenly JH says that viral
    >> > marketing is "unethical", "unjustifiable" and
    >> "ought
    >> > to be banned". Apparent Kelloggs were doing
    >> > something..... I wish I had been paying
    >> attention.
    >> >
    >>
    >> Viral Marketing is these days a synonym for Pyramid
    >> schemes.
    >>
    >> Semantic shifts...
    >>

    also on the front page of today's Guardian.

    http://society.guardian.co.uk/publichealth/story/0,11098,1225581,00.html

    We could conceive of the food industry as a kind of collective pyramid scheme.

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