From: Alan Patrick (a.patrick@btinternet.com)
Date: Mon 15 Dec 2003 - 16:38:46 GMT
----- Original Message -----
From: "derek gatherer" <dgatherer2002@yahoo.co.uk>
> I enjoyed this:
> http://www.sscnet.ucla.edu/ioa/arnold/arnoldwebpages/ideavirus.html
V good, though the Arnold-as-meme-projector phenomenon has been anticipated
by the theory (and Gladwell's Tipping point makes it clear the Madison Ave
crowd is already there)....I also saw resaerch recently that shows the
appeal of OK, Hello et al is that we yearn for role models, and we don't
have small communities anymore so we access teh global villages' brightest
stars - more power to Blackwell's thesis .
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