Earworms

From: Ray Recchia (rrecchia@frontiernet.net)
Date: Tue 07 Oct 2003 - 23:46:33 GMT

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    I think we are all familiar with tunes that stuck in our heads. James J. Kellaris, PhD, of the University of Cincinnati, calls these tunes
    'Earworms'. What makes an earworm stick in your head? Kellaris points to three factors: repetition of a phrase, musical simplicity, and an incongruity.

    Here is a link to an article. The article is two and a half years old but still might be of interest to some on the list.

    http://www.uc.edu/news/kellaris.htm

    and here is a link to his own page at the University of Cincinnati with a list of publications.

    http://www.business.uc.edu/?/James-Kellaris

    Ray Recchia

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