Received: by alpheratz.cpm.aca.mmu.ac.uk id QAA28977 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 5 Jun 2000 16:26:39 +0100 Message-ID: <393B7FEE.75AC0A61@mediaone.net> Date: Mon, 05 Jun 2000 11:24:46 +0100 From: Chuck <cpalson@mediaone.net> X-Mailer: Mozilla 4.72 [en] (WinNT; I) X-Accept-Language: en To: memetics@mmu.ac.uk Subject: Re: Jabbering ! References: <2D1C159B783DD211808A006008062D31017458A4@inchna.stir.ac.uk> Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
Vincent Campbell wrote:
> I wouldn't necessarily disagree here.
>
> I think my point was about how memes are now able to utilise other means of
> dissemination than just interpersonal communication between humans.
>
> I think once memes "broke free" of that limitation, cultural change could be
> come that more rapid, varid, and potentially begin to operate by their own
> rules.
Vincent - I think "their own rules" is already codified and, if I may use that
word, "obvious." The audience doesn't have a way to verify the truth of most of
the kinds of events that appear on the news or even on other types of programs,
so they accept it. BUT, it must be credible in terms of what they already know,
and that in itself creates limitations on the producers of media products. One
such limitation is that the information must be presented in terms of archetypes
a la Joseph Campbell schema (like, for example, no one wants to hear a story in
which all the actors are villains). McLuhan (who I never read directly) probably
has more clues in his notion of the media is the message. But a lot of the other
rules can be found in literature about the media. I see it mixed in all the time
with other media literature.
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