From: Ryan, Angela (ar@ucc.ie)
Date: Mon 03 Mar 2003 - 11:27:36 GMT
And a linked idea is that a meme succeeds when it is successful in cognitive
reframing.
Angela
ar@ucc.ie
Dr Angela Ryan Agrégée de l'Université,
Department of French,
National University of Ireland, Cork,
Ireland.
telephone + 353 21 4902552
facsimile + 353 21 4903284
http://www.ucc.ie/french/usrs/ryan/
-----Original Message-----
From: Vincent Campbell [mailto:VCampbell@dmu.ac.uk]
Sent: Monday, March 03, 2003 10:11 AM
To: 'memetics@mmu.ac.uk'
Subject: RE: UCSD vs. MIT on Frames in semantics
In media effects research the notion of framing has appeared also, the idea
being that through representing issues and events in very particular ways-
news frames- audiences are influenced in how they perceive those events.
It's an extension of agenda-setting research to some extent, which argues in
the famous phrase 'the media may not be very successful in telling us what
to think, but they are extremely successful in telling us what to think
about' (McCombs & Shaw, 1973; See Dearing & Rogers, 1996 for a good primer
on agenda-setting).
<Can you relate this to memetics? That is supposed to be the point
of this
> list.>
>
From the above, it seems to me particularly relevant to memetics as
it offers a possible theoretical mechanism for memetic transmission.
Theories of persuasive communication would also come into this as well, all
of which relate to questions of how/why particular memes succeed and become
and widespread and others don't. One possible idea is that a meme succeeds
when it fits into the frames- pretty much however one means that- people
use.
Vincent
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This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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