Received: by alpheratz.cpm.aca.mmu.ac.uk id RAA26957 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Wed, 24 May 2000 17:07:12 +0100 Message-ID: <20000524160433.19172.qmail@hotmail.com> X-Originating-IP: [62.6.118.12] From: "Paul marsden" <paulsmarsden@hotmail.com> To: memetics@mmu.ac.uk Subject: Re: this little meme went to market... Date: Wed, 24 May 2000 09:04:33 PDT Content-Type: text/plain; format=flowed Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
>In that article, Paul, you say you refused to work on an anti-smoking
>campaign because you don't want to change the way people think. Do you see
>a clear distinction between that and "mere" advertising, PR, etc? Or is it
>a matter of degree? Are your personal feelings about such issues
>necessarily involved, or not?
I'm afraid the journo got the wrong end of the stick there - It was actually
as a consequence of working for the development of a UK gov. anti-smoking
campaign, using the mememaps to frame the communication and make it more
compelling, that we decided to stick to pure commercial ventures in future.
The reason for this, for me at least, is that in the context of commercial
communication, people expect information to attempt to deliberately
manipulate their perceptions and influence their behaviour; its what
marketing is all about, there's a perverse democracy about it, becasue
everybody's doing it: It's all about money and the rest is conversation. On
the other hand I felt that our crude attempt at ideational eugenics -
deliberately targeting political messages with political authority at lower
socio-economic groups - left me with a bitter taste in my mouth. The
distinction between commercial and political campaigns is probably
artificial I know....
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