RE: Subliminal advertising

From: Vincent Campbell (v.p.campbell@stir.ac.uk)
Date: Thu Apr 18 2002 - 15:32:29 BST

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    From: Vincent Campbell <v.p.campbell@stir.ac.uk>
    To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk>
    Subject: RE: Subliminal advertising
    Date: Thu, 18 Apr 2002 15:32:29 +0100
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    Yeah, that's one of the urban legends- no published research ever appeared
    demonstrating this. I reckon it was a bit of PR that went wrong.

    Vincent

            <I read a report some years ago that claimed theater owners were
    able to
    > increase the number of people who went to buy soft drinks and popcorn
    > right
    > after subliminal messages about them were flashed on the screens of their
    > movie theaters. Since that's where the majority of their money comes
    > from,
    > I believe they were serious about that. I also heard a public outcry made
    >
    > them stop doing it, though.>
    >
    > Grant
    >
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