Re: Subliminal advertising

From: Wade T.Smith (wade_smith@harvard.edu)
Date: Thu Apr 18 2002 - 16:59:53 BST

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Date: Thu, 18 Apr 2002 11:59:53 -0400
Subject: Re: Subliminal advertising
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From: "Wade T.Smith" <wade_smith@harvard.edu>
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    On Thursday, April 18, 2002, at 10:18 , Bill Spight wrote:

    > Technically, those elements are not subliminal, but they are unattended
    > to. The Poetzl Effect

    Yup, and there is a lot of research being done about this.

    Whether or not any of it has anything to do with advertising is
    contestable, and, while admen enjoy playing all sorts of tricks, since
    lots of them are brash young whippersnappers, nothing has been shown
    that these 'unattended to' perceptions lead to behavioral adaptations,
    as you say.

    - Wade

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