Received: by alpheratz.cpm.aca.mmu.ac.uk id PAA23492 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Thu, 18 Apr 2002 15:29:31 +0100 Message-ID: <570E2BEE7BC5A34684EE5914FCFC368C10FC4A@fillan.stir.ac.uk> From: Vincent Campbell <v.p.campbell@STIR.AC.UK> To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk> Subject: RE: Subliminal advertising Date: Thu, 18 Apr 2002 15:23:00 +0100 X-Mailer: Internet Mail Service (5.5.2653.19) Content-Type: text/plain; charset="ISO-8859-1" X-Filter-Info: UoS MailScan 0.1 [D 1] X-MailScanner: Found to be clean Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
<If you think "subliminal" means "invisible" you are right...
without
> reaching your senses nothing can have an effect. But that's not what the
> word means. Subliminal means beneath the level of conscious awareness.>
>
So, things you can't see, or hear... etc, sound pretty invisible to
me.
<Usually I don't notice when it's on but when it shuts off I notice
a feeling of relief.>
Yes much machinery produces low frequency noise that we can't hear,
but does affect us physically. That is not what is going on with so-called
subliminal advertising.
<Even some incidental music in movies could be said to be
subliminal, yet composed to produce an effect.>
You're confusing incidental with subliminal. Take the music used in
ER when they are working on someone- it is incidental, and note necessarily
something people are primarily focused on, but it is not subliminal because
you can hear it, and if it wasn't there you would notice. (Incidentally, in
the UK, the long running 'Casualty'- a very simialr programme in setting as
ER, doesn't use any music in similar sequences, and the impact is quite
different). But such music is not subliminal
<I think we agree on this subject except perhaps you don't
> have a distinction between conscious awareness and unconscious perception.
> I
> think such a distinction is real and useful.>
>
You cleary don't understand.
Since Richard filters me, can someone please advise him to go and
read some stuff and not keeping using his own unfounded comments to back
himself up?
Vincent
> -----Original Message-----
> From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
> Of Wade T.Smith
> Sent: Wednesday, April 17, 2002 12:37 PM
> To: memetics@mmu.ac.uk
> Subject: Re: Subliminal advertising
>
>
>
> On Wednesday, April 17, 2002, at 01:45 , Richard Brodie wrote:
>
> > [There's a cartoon here in the book making fun of subliminals-RB]
>
> And we can all be happy it's there, until...
>
> > Does subliminal advertising work? Sure!
>
> No, it doesn't work, in any real sense of the word. So, don't go saying
> 'sure!'
>
> > Advertisers have learned to push your buttons.
>
> Yes, they have. Blatantly, not 'subliminally'. As you say, there ain't
> nothin' subliminal about a bit of tit.
>
> - Wade
>
>
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>
> ===============================================================
> This was distributed via the memetics list associated with the
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