RE: Subliminal advertising

From: Vincent Campbell (v.p.campbell@STIR.AC.UK)
Date: Thu Apr 18 2002 - 15:23:00 BST

  • Next message: Grant Callaghan: "Re: Thoughts and Perceptions"

    Received: by alpheratz.cpm.aca.mmu.ac.uk id PAA23492 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Thu, 18 Apr 2002 15:29:31 +0100
    Message-ID: <570E2BEE7BC5A34684EE5914FCFC368C10FC4A@fillan.stir.ac.uk>
    From: Vincent Campbell <v.p.campbell@STIR.AC.UK>
    To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk>
    Subject: RE: Subliminal advertising
    Date: Thu, 18 Apr 2002 15:23:00 +0100
    X-Mailer: Internet Mail Service (5.5.2653.19)
    Content-Type: text/plain; charset="ISO-8859-1"
    X-Filter-Info: UoS MailScan 0.1 [D 1]
    X-MailScanner: Found to be clean
    Sender: fmb-majordomo@mmu.ac.uk
    Precedence: bulk
    Reply-To: memetics@mmu.ac.uk
    

            <If you think "subliminal" means "invisible" you are right...
    without
    > reaching your senses nothing can have an effect. But that's not what the
    > word means. Subliminal means beneath the level of conscious awareness.>
    >
            So, things you can't see, or hear... etc, sound pretty invisible to
    me.

            <Usually I don't notice when it's on but when it shuts off I notice
    a feeling of relief.>

            Yes much machinery produces low frequency noise that we can't hear,
    but does affect us physically. That is not what is going on with so-called
    subliminal advertising.

            <Even some incidental music in movies could be said to be
    subliminal, yet composed to produce an effect.>

            You're confusing incidental with subliminal. Take the music used in
    ER when they are working on someone- it is incidental, and note necessarily
    something people are primarily focused on, but it is not subliminal because
    you can hear it, and if it wasn't there you would notice. (Incidentally, in
    the UK, the long running 'Casualty'- a very simialr programme in setting as
    ER, doesn't use any music in similar sequences, and the impact is quite
    different). But such music is not subliminal

            <I think we agree on this subject except perhaps you don't
    > have a distinction between conscious awareness and unconscious perception.
    > I
    > think such a distinction is real and useful.>
    >
            You cleary don't understand.

            Since Richard filters me, can someone please advise him to go and
    read some stuff and not keeping using his own unfounded comments to back
    himself up?

            Vincent

    > -----Original Message-----
    > From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
    > Of Wade T.Smith
    > Sent: Wednesday, April 17, 2002 12:37 PM
    > To: memetics@mmu.ac.uk
    > Subject: Re: Subliminal advertising
    >
    >
    >
    > On Wednesday, April 17, 2002, at 01:45 , Richard Brodie wrote:
    >
    > > [There's a cartoon here in the book making fun of subliminals-RB]
    >
    > And we can all be happy it's there, until...
    >
    > > Does subliminal advertising work? Sure!
    >
    > No, it doesn't work, in any real sense of the word. So, don't go saying
    > 'sure!'
    >
    > > Advertisers have learned to push your buttons.
    >
    > Yes, they have. Blatantly, not 'subliminally'. As you say, there ain't
    > nothin' subliminal about a bit of tit.
    >
    > - Wade
    >
    >
    > ===============================================================
    > This was distributed via the memetics list associated with the
    > Journal of Memetics - Evolutionary Models of Information Transmission
    > For information about the journal and the list (e.g. unsubscribing)
    > see: http://www.cpm.mmu.ac.uk/jom-emit
    >
    >
    >
    > ===============================================================
    > This was distributed via the memetics list associated with the
    > Journal of Memetics - Evolutionary Models of Information Transmission
    > For information about the journal and the list (e.g. unsubscribing)
    > see: http://www.cpm.mmu.ac.uk/jom-emit
    >
    >

    -- 
    The University of Stirling is a university established in Scotland by
    charter at Stirling, FK9 4LA.  Privileged/Confidential Information may
    be contained in this message.  If you are not the addressee indicated
    in this message (or responsible for delivery of the message to such
    person), you may not disclose, copy or deliver this message to anyone
    and any action taken or omitted to be taken in reliance on it, is
    prohibited and may be unlawful.  In such case, you should destroy this
    message and kindly notify the sender by reply email.  Please advise
    immediately if you or your employer do not consent to Internet email
    for messages of this kind.  Opinions, conclusions and other
    information in this message that do not relate to the official
    business of the University of Stirling shall be understood as neither
    given nor endorsed by it.
    

    =============================================================== This was distributed via the memetics list associated with the Journal of Memetics - Evolutionary Models of Information Transmission For information about the journal and the list (e.g. unsubscribing) see: http://www.cpm.mmu.ac.uk/jom-emit



    This archive was generated by hypermail 2b29 : Thu Apr 18 2002 - 16:31:57 BST