RE: The Guru mutation

From: Richard Brodie (richard@brodietech.com)
Date: Sat May 20 2000 - 15:11:43 BST

  • Next message: Robin Faichney: "RE: The Guru mutation"

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    From: "Richard Brodie" <richard@brodietech.com>
    To: <memetics@mmu.ac.uk>
    Subject: RE: The Guru mutation
    Date: Sat, 20 May 2000 07:11:43 -0700
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    Robin wrote:

    <<putting capitals
    in the middle of compound words like MicroSoft, which started I think
    in the Pascal programming language.>>

    Microsoft doesn't have an embedded capital, although some other software
    firms did back in the early-mid '80s. For a very short period after founding
    in 1975 it was spelled with a hyphen, i.e., Micro-Soft, but that lasted only
    a very short time and was changed well before the company was well known.

    << That's certainly where I first came
    across it, in the mid-80's. In C, mainly used on Unix, words were run
    together, but virtually no upper-case was used then -- there's more of it
    now, especially in C++. There has been a C-like thing for all lower-case
    outside computing, but the internal capitalization meme seems much stronger
    and these are obviously alleles.>>

    Internal capitalization was part of the "Hungarian" programming standard
    invented by my mentor Charles Simonyi in the '70s at Xerox (where GUI was
    also invented and stolen by Apple before Microsoft re-stole it). It mutated
    when we developed Windows and divided the company into applications and
    systems sides. Charles had no direct involvement in the systems side and
    they kind of screwed up Hungarian, but it persists in the official Microsoft
    programming examples provided with C++ and Windows SDK.

    http://msdn.microsoft.com/library/techart/hunganotat.htm

    <<BTW, if memetics is to be internally consistent, then whether a change in
    a meme is accidental or deliberate is irrelevant -- from the meme's point
    of view, which is what memetics is about if it's about anything, it makes
    no difference. It's a mutation either way.>>

    exACTly.

    Memetics is about predicting the future based on differential success of
    cultural replicators. Sociobiology predicts that ultimately everything will
    be reined in by genes. Even if true, which I don't believe, there's still a
    lot of "failed experiments"---like our whole lifetimes---to study using
    memetics.

    Richard Brodie richard@brodietech.com
    http://www.memecentral.com/rbrodie.htm

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