Received: by alpheratz.cpm.aca.mmu.ac.uk id OAA02108 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 26 Feb 2002 14:53:52 GMT From: "Lawrence DeBivort" <debivort@umd5.umd.edu> To: <memetics@mmu.ac.uk> Subject: RE: Breath Mints: A Hot War for America's Cool Mouths Date: Tue, 26 Feb 2002 09:15:40 -0500 Message-ID: <NEBBKOADILIOKGDJLPMAMEPDCLAA.debivort@umd5.umd.edu> Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: 7bit X-Priority: 3 (Normal) X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2910.0) In-Reply-To: <2D1C159B783DD211808A006008062D3102A6D298@inchna.stir.ac.uk> Importance: Normal X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2919.6600 Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
I do believe that we should deride any efforts by marketers to 'pitch' their
memetic capabilities, if any are so doing. Are any, that we know of? In
addition, I think that we should continue to assert and recognize that
memetic engineering cannot be done, or is ineffective. My opinion.
Lawrence
> I still think marketing people claiming to use memetics, or
> memeticists offering their expertise to marketing people is
> premature and a
> bit specious. Behavioural change is the key, and I don't think marketing
> achieves that (instead perhaps influencing brand awareness and
> identification), and certainly don't see how anyone could claim
> to have the
> required knowledge of memes to engineer them. but I know we've been done
> that route before.
>
> Vincent
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