Received: by alpheratz.cpm.aca.mmu.ac.uk id WAA12295 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Mon, 15 May 2000 22:05:57 +0100 Date: Mon, 15 May 2000 14:03:55 -0700 (Pacific Daylight Time) From: TJ Olney <market@cc.wwu.edu> To: memetics@mmu.ac.uk Subject: Re: Advertising studies In-Reply-To: <20000515202532.3358.qmail@hotmail.com> Message-ID: <Pine.WNT.4.21.0005151349290.-261831@Starship051.cbe.wwu.edu> X-X-Sender: market@voyager.cbe.wwu.edu Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
> I would tend to think
> that Blair Witch will "immunize" people heavily against future infection,
> but not totally I would immagine... at any rate I would be interested in any
> feedback people might have on "viral marketing" or memes in advertising
> techniques...
Why would you expect that? I would in fact expect that the total
number of people who would have gained immunity from blair witch
project to be very small. Aside from a relatively small number of
internet participants who were affected, the "disease" was
insufficiently damaging to reprogram most people's memetitc immune
systems. With something similar, but perhaps more upsetting, the typical
"arms race" of escalating sophistication in deployment and defense would
follow.
TJ Olney
market@cc.wwu.edu
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