Received: by alpheratz.cpm.aca.mmu.ac.uk id UAA16648 (8.6.9/5.3[ref pg@gmsl.co.uk] for cpm.aca.mmu.ac.uk from fmb-majordomo@mmu.ac.uk); Tue, 9 May 2000 20:00:02 +0100 Subject: Re: a memetic experiment- an eIe opener Date: Tue, 9 May 2000 14:57:10 -0400 x-sender: wsmith1@camail2.harvard.edu x-mailer: Claris Emailer 2.0v3, Claritas est veritas From: "Wade T.Smith" <wade_smith@harvard.edu> To: "memetics list" <memetics@mmu.ac.uk> Content-Type: text/plain; charset="US-ASCII" Message-ID: <20000509185745.AAA18815@camailp.harvard.edu@[128.103.125.215]> Sender: fmb-majordomo@mmu.ac.uk Precedence: bulk Reply-To: memetics@mmu.ac.uk
>In other words, while they may not be able to SAY that they remember
>product X, they will nevertheless be more prone to buy that product if
>they have seen the advertising.
Visual reinforcement is always very important. Add a distinctive logo or
packaging to isolate the visual reference, and chances are, you will move
product.
- Wade
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