Tim Rhodes (
Sun, 5 Sep 1999 02:05:09 -0700

From: "Tim Rhodes" <>
To: <>
Subject: Re: JOM
Date: Sun, 5 Sep 1999 02:05:09 -0700

Richard wrote:

>In the whole article, he barely touches on the essential breakthrough
>in viral marketing: engineering self-replication. The power of
>self-replication is really the heart of memetic engineering.

Could you point me in the direction of some articles about viral marketing?

Understand, the reason I ask is because I keep fairly current with graphic
design and advertising trade magazines and, although the term "meme" has
been employed more and more often over the last 6-8 months, I have yet to
come across the phase "viral marketing" as far as I can remember.


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