Re: i-memes and m-memes

Bill Spight (
Tue, 31 Aug 1999 10:39:22 -0700

Date: Tue, 31 Aug 1999 10:39:22 -0700
From: Bill Spight <>
Subject: Re: i-memes and m-memes

Dear Derek,

But what explanations? Can you give me an example, in the format above, of a situation where behaviours are the main object of study, but bringing brain entities in is in some way necessary for a complete explanation?


I don't know about the format, but how about my hobbyhorse? In "Casablanca" Ingrid Bergman says, "Play it, Sam. For old times' sake." Someone who has seen the movie says, "Play it again, Sam." How do we explain the alteration without invoking the brain at some point? (Such an explanation is possible, I'm sure, but rather convoluted, I expect.)

Anyway, it has seemed clear for a generation that S-R theory must yield to S-O-R theory (stimulus-organism-response).



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