Re: Re i-memes and m-memes

Tim Rhodes (
Mon, 30 Aug 1999 12:56:55 -0700

From: "Tim Rhodes" <>
To: <>
Subject: Re: Re i-memes and m-memes
Date: Mon, 30 Aug 1999 12:56:55 -0700

Paul wrote:

>A point of clarification on Cloak's paper on i-culture and m-culture,
>(i-memes and m-memes) which started this thread. I agree is a very useful
>distinction, but the mistake should not be made to assume that
>i-culture/i-memes is ideational when it is an instructional heuristic.
>Specifically, according to Cloak, i-culture is a behaviour (m-culture) plus
>an environmental cue, which may be *understood* as an instruction. i.e.
>interneural instruction is developed as a heuristic device for
>behaviour+cue. This is very different to the thinking that has been
>developed in this thread on i-memes and m-memes, and should not be confused
>with it. Specifically, the former has the advantage of being a
>non-ideational theory of culture, thereby eschewing the problems of
>introspection. It is, in other words, a heterophenomenological approach -
>and in my opinion all the better for it.

Is invoking Cloak with the use of "i-"/"m-" terms really constructive then,
in this light?


This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)